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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

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Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough.

How To 508
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5 Consumerism Tips for Healthcare

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And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Addressing the Need for Personalization in the Financial Services Industry

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Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Dana-Farber Cancer Institute, UBM, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Perficient

Finalists are evaluated by a panel of judges who are well-versed in DXP and digital marketing. The judges evaluate all submissions on four criteria: functionality, integration, performance, and overall user experience. DFCI-branded PDFs were generated and stored in Acquia DAM for consistent linking.

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Partnering Helped Restaurants Meet Demands During Pandemic

PYMNTS

Business survival amid the global pandemic has been a challenge but some brands were able to leverage the situation by tapping technology and turning lemons into lemonade. Elote Mexican Kitchen and Oliva Italian Eatery, both in Texas, used the platform for online ordering and email marketing.

Meeting 134
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SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

Meeting customers’ expectations and desires is a key goal for all enterprises, and credit unions (CUs) are no exception. Member expectations for a really wonderful and seamless user experience in the digital space translate to that same expectation from SAFE.”. Meeting Members Where They Are With Promotions .

Marketing 131