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British Airways Holds Its Crown As UK’s Top Brand

PYMNTS

According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. Consumers are continuing to seek out familiar brands with which they have an emotional connection.” ”

Branding 100
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Two Perficient Colleagues Recognized in CRN’s 2020 Women of the Channel

Perficient

Perficient is excited to announce that CRN ® , a brand of The Channel Company , has named Lynn Brading , director of Digital Experience Alliances, and Liz Stuart , alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! “We RELATED: Perficient Names Andrea Lampert as Vice President of People.

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Inside Taco Bell’s Omnichannel Overhaul

PYMNTS

The new Order To Eat Tracker highlights how several major brands are embracing third-party delivery services, loyalty programs and other ordering solutions in an effort to win over customers. Quick service restaurant (QSR) chain Boston Market is among the restaurant brands making their first forays into loyalty rewards.

Branding 139
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Hearst Team Creating Amazon Skills For Alexa

PYMNTS

Media company Hearst has put together a team of 10 people that is tasked with staying on top of cutting-edge technology, including voice-activated devices from the likes of Amazon and Google, and creating products and services around them. Last week, the new group rolled out an Amazon Echo skill for its Good Housekeeping brand.

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QSRs Get Smarter With The Help Of AI

PYMNTS

Back in the day fast food and other QSR operations were not exactly known as centers of cutting-edge technology. Now QSR operations are getting smart, so to speak, via artificial intelligence (AI) technology. AI could lead to more QSR customers ordering their own products via kiosks at tablets at tables, QSR Magazine says.

Mobile 164
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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.

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No Fitting Rooms? There’s An App For That

PYMNTS

The app, which is brand-specific, is based on a turnkey solution that helps any merchant’s customers choose the appropriate apparel size based on the shopper’s real measurements. As more and more retailers open back up, they will need new technology solutions to coax shoppers back into their stores.

Retail 153