Remove Branding Remove Magazine Remove Marketing Remove Technology
article thumbnail

Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

And although Runner’s World magazine had the nerve to rank it No. Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand.

Boston 175
article thumbnail

Good Housekeeping Revitalizes Content Marketing

PYMNTS

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.

Marketing 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

British Airways Holds Its Crown As UK’s Top Brand

PYMNTS

According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s

Branding 100
article thumbnail

Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The 20,000-foot store will be called “Market by Macy’s.”

article thumbnail

Inside Taco Bell’s Omnichannel Overhaul

PYMNTS

restaurant market. Many restaurants are realizing, however, that they need to provide their customers with delivery options to tap into the market’s full revenue potential, and are partnering with third-party delivery services to give customers the option to order their favorite meals, while raking in extra revenue.

Branding 139
article thumbnail

How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. The consumer now has a candle with a personal brand.

Retail 210
article thumbnail

Lease-To-Own Business Fueled By Acima Acquisition; Company Boasts Triple-Digit Growth

PYMNTS

For its part, Acima has been playing — and growing — in the lease to own (LTO) market since 2013. In 2019, it placed 64th on Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America. Its revenues are pegged to top $1.25

Company 154