article thumbnail

Authentic Brands Buys Sports Illustrated To Build Licensing Empire

PYMNTS

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.

Branding 122
article thumbnail

Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

And although Runner’s World magazine had the nerve to rank it No. Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand.

Boston 175
article thumbnail

Good Housekeeping Revitalizes Content Marketing

PYMNTS

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.

Marketing 101
article thumbnail

Pizza Is The Food Of The Pandemic

PYMNTS

1 chain Pizza Hut (6,296 stores), it’s a subsidiary of Yum Brands , which will report earnings on Wednesday (July 29). The magazine noted that market tracker Datassential recently found that 63 percent of consumers have sought out pizza during the pandemic. As for No. Why is pizza outperforming its culinary competition?

New York 216
article thumbnail

British Airways Holds Its Crown As UK’s Top Brand

PYMNTS

According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s

Branding 100
article thumbnail

NY Mag To Open Pop-Up Shop; Amazon Go Plans New York Store

PYMNTS

Magazines have been testing the waters of brick-and-mortar retail by opening temporary stores in major cities, and New York Magazine is no exception. The venture, which is dubbed “I Found It at The Strategist,” will feature items chosen by the magazine’s editors. In Other Brick-and-Mortar News….

New York 135