Perficient
NOVEMBER 12, 2020
As customers shift their brand interactions further into digital channels, brands and companies are slowly realizing that their customers’ experience with these channels has come to define the brand itself. But, as brands commoditize digital offerings, creative is not enough. How to Get There. Peak Creative.
PYMNTS
JANUARY 19, 2021
But reaching a broader range of consumers, accommodating their payment preferences, and satisfying regulatory and tax issues in unfamiliar territory introduces a host of new operational challenges for these companies. COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said.
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South State Correspondent
FEBRUARY 22, 2024
Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. They are either creating value in a product line such as credit cards, a customer segment like technology companies or have developed a very clear brand/culture proposition. is step one.
Perficient
AUGUST 5, 2021
In my last post, I discussed how insurance companies that demonstrate empathetic knowledge of their consumers and deliver tailored, real-time solutions will build on their noble purpose and gain competitive advantages in a digital operating environment. It starts with putting your customer in the middle of your operating model.
PYMNTS
JULY 28, 2020
Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. That makes a brand’s DTC effort an expansion of what its retailers offer rather than creating direct competition.
South State Correspondent
APRIL 19, 2023
As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months. For example, adding and connecting an operating DDA account to the MMDA account extends the average life significantly. Add other components, and retention shoots up even further.
PYMNTS
SEPTEMBER 9, 2020
Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io Chief Operating Officer Ro Bhatia. Reimagining How Brands Relate To Consumers.
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