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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io Chief Operating Officer Ro Bhatia. Reimagining How Brands Relate To Consumers.

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What Innovators Can Learn From Netflix

PYMNTS

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.

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As QSRs Embrace Digital, PepsiCo Ups Its Innovation Game

PYMNTS

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs). Stronger Ties.

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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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How To Make Sure Stores Don’t Die

PYMNTS

It’s an ongoing effort that has probably seen more failures than success stories, but that’s certainly not keeping people from betting on new innovations. That’s certainly part of the story in retail these days. Another part is the ongoing demise of physical locations, whether individual store locations or entire malls.

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How To Market And Build Brand Loyalty Around Digital-only Offerings

Bank Innovation

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

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