The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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PYMNTS

SEPTEMBER 17, 2018

To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers.

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The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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PYMNTS

SEPTEMBER 11, 2019

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. Last year saw a boom in brands using VR in this way, including U.K. VR is expected to generate $1.8

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PYMNTS

APRIL 4, 2019

Much of those specifics are coming from Asia , where South Korea and China are, judging by virtually all reports on the matter, far ahead of other markets when it comes to 5G deployments. ( billion in retail and marketing spend, with revenue from VR retail initiatives expected to increase by 3,000 percent over the next four years.

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PYMNTS

MARCH 6, 2018

“Chinese New Year is the season for people to ‘throw out the old and welcome the new,’ so there’s always demand for new products and apparel,” James Hebbert, managing director at Hylink Group, the largest independent digital agency in China in an interview with Business of Fashion.

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Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions. IBM Think LinkedIn Group. The big questions is what’s next? How do banks prepare for this new reality?

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PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

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PYMNTS

MARCH 8, 2018

The [teen apparel] group as a whole, and Abercrombie in particular, has tightened up their inventory, pricing and store/mobile experience,” said Ken Perkins, Retail Metrics founder. The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “We

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The Financial Brand

OCTOBER 7, 2020

The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand. New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.

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PYMNTS

JANUARY 24, 2017

In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. Resonating with this group at a young age can have a huge impact on retailers’ long-term consumer retention and brand loyalty. and Canada.

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The Financial Brand

OCTOBER 7, 2020

The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand. New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.

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Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Society is increasingly politicized.

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Perficient

DECEMBER 8, 2020

Let’s see: Google’s current algorithm is simpler and includes factors like ensuring the relevance of the ad to the ad group, relevance of the ad text to the query, landing page relevance and quality, and historical account performance. Excess monetization would lead to a poor user experience and an erosion of market share over time.

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The Financial Brand

JUNE 22, 2021

The post Top 5 Mistakes Financial Marketers Make With Advertising Agencies? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

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The Financial Brand

MAY 8, 2023

This article ‘One and Done’ Messaging Won’t Fix Public’s Banking Jitters appeared first on The Financial Brand. Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.

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The Financial Brand

JUNE 21, 2021

The post Top 5 Mistakes Financial Marketers Make With Advertising Agencies? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

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The Financial Brand

OCTOBER 10, 2023

This article Inside Umpqua Bank’s Rebranding: A New Logo That’s ‘Nike’ Strong appeared first on The Financial Brand. Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.

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The Financial Brand

MAY 19, 2021

The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike. The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand.

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PYMNTS

NOVEMBER 1, 2017

Deciding where to order food has always been a point of group contention. Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Bootler doesn’t have a delivery fleet and doesn’t involve itself in the delivery process, imagining itself primarily as a marketing and technology company.

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The Financial Brand

AUGUST 12, 2018

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today. The post Help Wanted: Trends Reshaping Financial Marketing Departments Today appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales.

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Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

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The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

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The Emmerich Group

MARCH 18, 2013

If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They learned it in marketing school. So should you fire the people in marketing?

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Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.

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Gonzobanker

JUNE 25, 2021

Tailor service level targets based on channel, group, and customer segment. Actionable: Tailor questions to separate the experience from general brand or policy perception. Playbook Highlights: Up your service level agreement (SLA) game. Commit to service level targets and routinely report on performance and challenges.

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PYMNTS

OCTOBER 10, 2017

making it an attractive group to pursue. With a lot of them about to take the next step in their adult lives, whether it’s choosing a career, purchasing their first home or having children, retail stores and brands want to be the ones they choose when spending their money. million 26-year-olds in the U.S.,

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The Financial Brand

OCTOBER 28, 2021

The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.

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NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Link Building.

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Social Assurance

APRIL 4, 2016

And as marketers, we need to take note of that. For a generation raised on social media platforms, being able to talk about (and sometimes, talk to) their favorite places, brands, musicians is no longer such a far off notion, but one that is literally a click away. Commitment to local. Commitment to convenience.

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CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. While these customers may be easier to acquire, they are tougher to monetize. Key takeaways.

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Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Talk to your audience just like you would with any other marketing tool. 2 Linkedin Tips. 3 Fee Hens.

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William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. Targeted at Marketing, execs, lines of business owners, etc.

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William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Sooner or later, the latter group will acquiesce—they always do. Banks’ Digital Transformation Delusions.

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