PYMNTS

SEPTEMBER 23, 2020

Online sneaker marketplace Goat Group has raised $100 million in a Series E funding round, according to The Wall Street Journal (WSJ), which will go toward expanding its products and apparel categories. Goat Group and StockX are among the prominent new companies arising because of the trend.

Groups 194

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

DECEMBER 5, 2019

Uber has introduced a group ordering option, the company said in a blog post. . Whether you’re at the office, going to a friend’s place or hosting at home, coordinating group meals can be challenging — especially when you and your guests are hungry and the clock is ticking,” the company said.

Groups 154

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PYMNTS

NOVEMBER 27, 2020

Those reluctant groups are now jumping on the bandwagon as well and adopting these digital behaviors.”. That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209

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PYMNTS

JUNE 8, 2020

With the pandemic putting its business into a state of disorder, Lane Bryant and Ann Taylor owner Ascena Retail Group is reportedly in talks with lenders about a possible bankruptcy filing. The result could rely on conditions in the market and the forecast for when stores could begin to open again.

Groups 179

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PYMNTS

DECEMBER 16, 2020

In today’s top retail news, Benetton Group is teaming once more with EDITED, while CarLotz Inc. Benetton Group Teams With Retail Intelligence Firm EDITED. European fashion firm Benetton Group is collaborating once more with EDITED, the retail market intelligence company, as a “necessary platform” for its future three-year plan.

Groups 192

Groups Retail Report Branding 192

PYMNTS

JULY 22, 2020

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. The group is ambitious at the outset. What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g.,

Google 150

Google Groups Retail New York City 150

PYMNTS

JULY 30, 2020

Brands, Inc. The brand has served nearly 20 million contactless digital orders as of March 2020. “We’ve Gibbs said the company pivoted its marketing to highlight group bundles and fuel awareness of contactless drive-thru as well as delivery. For Taco Bell U.S., On the downside, Yum! billion in revenue. billion.

Branding 140

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PYMNTS

JUNE 27, 2019

Amsterdam-based startup Creative Group announced it has raised €22 million in funding from Prime Ventures. Founded in 2010, Creative Group enables customers to digitally buy or send prepaid credit to spend with their favorite brands, as well as to send cross-border credit remittances.

Groups 151

Groups Fintech Branding Resources 151

Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

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PYMNTS

SEPTEMBER 21, 2018

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175

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PYMNTS

MARCH 9, 2020

In a March 9 letter to Attorney General William Barr, the Consumer Brands Association implored the official to take action against sellers who are taking advantage of the coronavirus situation. The Food and Drug Administration has noted that it is watching the market for any merchandise that makes spurious treatment and prevention claims.

Groups 144

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PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. That group is more exciting. The seven-year-old D2C hybrid brand has received $4.7

Branding 162

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PYMNTS

MARCH 6, 2020

To bring online shopping visibility to fast-moving consumer goods (FMCG), Greece-based Convert Group has notched €1.2 The startup offers software-as-a-service (SaaS) to let brands know how they are performing throughout eCommerce, according to reports. million in seed funding.

Groups 141

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Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309

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American Banker

NOVEMBER 30, 2023

The bank is trying to reach women and investors from groups that wouldn't traditionally have done business with the white-shoe firm in years past, Alice Milligan said on a marketing panel.

Branding 69

Branding Groups Marketing 69

PYMNTS

JUNE 7, 2019

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition. billion euros ($5.3

social media 122

social media Branding Video Groups 122

PYMNTS

NOVEMBER 27, 2018

The world’s second biggest fashion retail firm, H&M, is shuttering its independent brand Cheap Monday, the company said on Tuesday (Nov. The brand had been owned by H&M through its 2008 acquisition of Fabric Scandinavien AB, which was the owner of Cheap Monday. 27), as reported by Reuters.

Branding 122

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PYMNTS

FEBRUARY 17, 2020

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. And although we don’t have sort of a control group to cast against, I mean we certainly feel like there’s a lesson in the business when we’re doing those things well.”.

Boston 175

Boston Marketing Training Branding 175

PYMNTS

MAY 28, 2019

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. Authentic Brands Founder and Chief Executive Jamie Salter said, according to the newspaper, “Sports Illustrated has authority and the respect of athletes all over the world.”

Branding 122

Branding New York Report Groups 122

PYMNTS

JULY 26, 2019

Cigarette company Imperial Brands has invested in Canadian cannabis company Auxly Cannabis Group to the tune of £75m ($93.2M In Canada, the marijuana market is estimated to be worth around $6 billion and could increase to as much as $11 billion in 2025. USD), according to a report by the Financial Times. Altria paid $1.8

Branding 125

Branding Industry Groups Report 125

PYMNTS

JANUARY 26, 2020

Additional funds also came from investors David Hamamoto, the former chairman of Morgans Hotel Group, and Jim Ketai, the owner of Detroit’s Shinola Hotel. The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021.

Branding 130

Branding Software Operations Capital 130

PYMNTS

APRIL 29, 2020

In the “Notorious Markets” report by the Office of the U.S. It also noted that it is “considering seeking more information regarding e-commerce platforms, including those based in the United States, in future reviews of Notorious Markets.”. The clothing trade group had asked the office in the past to put Canada, Germany and the U.K.

Report 175

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PYMNTS

DECEMBER 11, 2020

These interactions must give consumers the impression that they are still transacting with the same bank regardless of which channel they have chosen to use, said Eric Schuppenhauer , president of consumer lending and national banking at Citizens Financial Group. It goes to consistency of process,” he said in a PYMNTS interview.

Groups 169

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PYMNTS

SEPTEMBER 3, 2019

Europe’s The Restaurant Group (TRG), which operates over 650 restaurants and pubs across the country, is closing 150 eateries, Financial Times reported on Tuesday (Sept. TRG said it will gradually close at least 50 percent of the outlets across the two brands as leases expire. million pre-tax loss for the first half of this year.

Groups 109

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PYMNTS

DECEMBER 18, 2019

To create and promote the adoption of a new royalty-free connectivity standard to make smart home products more compatible with security as a design tenet, Amazon, Google, Apple and the Zigbee Alliance unveiled a new working group. 18 announcement. .

Groups 131

Groups Google Apple Samsung 131

PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Luxury brands like Equinox Holdings Inc. have towels that smell like eucalyptus and debt that trades at 100 cents per dollar. Boutiques deliver on that.”.

Marketing 140

Marketing Branding Millennials Groups 140

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

AUGUST 8, 2019

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. market just over a year ago and is now signed with over 6,500 U.S. Customers can shop a record amount of amazing deals from the most loved fashion and beauty brands. customers access to special promotions.

Branding 117

Branding US Retail Millennials 117

PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. .

Branding 104

Branding New York Retail Capital 104

PYMNTS

DECEMBER 5, 2019

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.

Branding 131

Branding Los Angeles San Francisco Capital 131

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel said that when Amazon surveys customers, trust is the critical element to actually making a sale happen — more than price or selection, and cutting across all demographic groups.

Branding 220

Branding Online Retail social media 220

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

APRIL 9, 2019

On Perennial’s website, the company seeks to make its brand purpose front and center. The Adult Nutrition Market. However, Perennial claims only 10 percent of marketing dollars and 1 percent of global innovation is geared toward this age group. It’s super functional,” she said. “It It has a clean taste.”. and Canada.

Branding 156

Branding San Francisco Innovation Groups 156

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. percent of middle merchants and 40 percent of bottom 20 merchants — the group that earned the lowest scores. We know the pandemic is very bad. Life goes on regardless, and some businesses are actually doing okay in the year of COVID.

Branding 184

Branding Mobile Examples Study 184