South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

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The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

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Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

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The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

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The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

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William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

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The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

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The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

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PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

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The Financial Brand

JUNE 15, 2020

The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.

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BankInovation

JULY 2, 2020

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

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The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

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The Financial Brand

FEBRUARY 5, 2019

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand.

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The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

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The Financial Brand

JANUARY 4, 2022

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

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The Financial Brand

JANUARY 20, 2020

Here's what marketers think of the effort. The post The Marketing Strategy Behind Truist’s High-Wire Logo Reveal appeared first on The Financial Brand. Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo.

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The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

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The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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The Financial Brand

JUNE 6, 2018

But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand. Credit cards are consumers' favorite payment method.

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Social Assurance

SEPTEMBER 17, 2021

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

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The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 3, 2021

Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections. The post Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) appeared first on The Financial Brand. Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. appeared first on The Financial Brand.

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The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

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