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Google, DTC Retailers Form Advocacy Group

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A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. The group is ambitious at the outset. What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g.,

Google 150
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PUMA To Capitalize On eSports Trend With Cloud9 Partnership

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PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. It has yet to be seen, however, if PUMA can monetize such a new phenomenon, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

Trends 101
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Building A Digital And Subscription Community For Hockey Parents

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To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

Community 161
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For Retail Promotions, Rewards Beat Out Discounts

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To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers.

Retail 148
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Virtual Reality Gains Traction In Retail

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In South Korea, for instance, the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks,” according to a report. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192
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Chinese Year of the Dog Celebrations Bring in More Than $146B

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“Chinese New Year is the season for people to ‘throw out the old and welcome the new,’ so there’s always demand for new products and apparel,” James Hebbert, managing director at Hylink Group, the largest independent digital agency in China in an interview with Business of Fashion.

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Virtual Reality: 5G Retailers’ Secret Sauce?

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Much of those specifics are coming from Asia , where South Korea and China are, judging by virtually all reports on the matter, far ahead of other markets when it comes to 5G deployments. ( Last year saw a boom in brands using VR in this way, including U.K. A new report also says the U.S. 5G Retail Deal.

Retail 177