PYMNTS

MARCH 8, 2018

The [teen apparel] group as a whole, and Abercrombie in particular, has tightened up their inventory, pricing and store/mobile experience,” said Ken Perkins, Retail Metrics founder. The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “We

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JANUARY 24, 2017

In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. Resonating with this group at a young age can have a huge impact on retailers’ long-term consumer retention and brand loyalty. and Canada.

Retail 100

Retail social media Survey Study 100

PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146

Lending Apple Study Online 146

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why. So, like, 30 years ago.

Marketing 309

Marketing Study Video Phoenix 309

The Financial Brand

MAY 8, 2023

This article ‘One and Done’ Messaging Won’t Fix Public’s Banking Jitters appeared first on The Financial Brand. Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.

Branding 34

Branding Groups Marketing Strategies Marketing 34

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 35

How To Marketing Branding Strategy 35

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. What distinguishes the high-impact institutions from the rest of the pack?

Marketing 105

Marketing Groups Branding Strategy 105

The Financial Brand

MAY 19, 2021

The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike. The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand.

Millennials 42

Millennials Branding Groups Marketing Strategies 42

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

Marketing 41

Marketing Branding Data Marketing Strategies 41

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 37

Community Bank Study Community Marketing 37

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales.

social media 36

social media Community Bank Community Regional 36

Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Sooner or later, the latter group will acquiesce—they always do. Banks’ Digital Transformation Delusions.

Strategy 137

Strategy Study Data Tools 137

The Financial Brand

OCTOBER 10, 2023

This article Inside Umpqua Bank’s Rebranding: A New Logo That’s ‘Nike’ Strong appeared first on The Financial Brand. Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.

Comparison 21

Comparison Branding Marketing Marketing Strategies 21

Perficient

DECEMBER 8, 2020

Let’s see: Google’s current algorithm is simpler and includes factors like ensuring the relevance of the ad to the ad group, relevance of the ad text to the query, landing page relevance and quality, and historical account performance. Any commercial value extracted from that spot in the SERP will be yours—plus, it’s great branding.

Video 520

Video Google Study Examples 520

PYMNTS

NOVEMBER 1, 2017

Deciding where to order food has always been a point of group contention. Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Pizza or Chinese, sushi or Indian? One night while working late at a previous startup, DiBenedetto and his coworkers decided to order food.

Online 110

Online Comparison Examples Marketing Strategies 110

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Recent actions make this topic timely.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

PYMNTS

OCTOBER 10, 2017

making it an attractive group to pursue. With a lot of them about to take the next step in their adult lives, whether it’s choosing a career, purchasing their first home or having children, retail stores and brands want to be the ones they choose when spending their money. million 26-year-olds in the U.S.,

Branding 102

Branding Online Millennials Groups 102

Gonzobanker

JUNE 25, 2021

Tailor service level targets based on channel, group, and customer segment. Actionable: Tailor questions to separate the experience from general brand or policy perception. Playbook Highlights: Up your service level agreement (SLA) game. Commit to service level targets and routinely report on performance and challenges.

Customer Experience 95

Customer Experience Fraud Policies Training 95

The Financial Brand

OCTOBER 28, 2021

The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

Data 32

Data Banking Trends Analysis Trends 32

The Financial Brand

OCTOBER 7, 2020

The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand. New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.

Cards 39

Cards Marketing Branding Fintech 39

The Financial Brand

OCTOBER 7, 2020

The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand. New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.

Cards 32

Cards Marketing Branding Fintech 32

William Mills

JULY 26, 2018

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Make sure the video is relevant to the rest of the content it’s grouped with, or give it a landing page of its own. Email Promotion. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. Thank you so much again for your time today.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. Thank you so much again for your time today.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

JUNE 22, 2021

The post Top 5 Mistakes Financial Marketers Make With Advertising Agencies? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

Marketing 21

Marketing Banking Trends Analysis Trends 21

The Financial Brand

JUNE 21, 2021

The post Top 5 Mistakes Financial Marketers Make With Advertising Agencies? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

Marketing 15

Marketing Banking Trends Analysis Trends 15

Social Assurance

APRIL 4, 2016

For a generation raised on social media platforms, being able to talk about (and sometimes, talk to) their favorite places, brands, musicians is no longer such a far off notion, but one that is literally a click away. And it should change they way marketers interact with this generation. Commitment to convenience.

Millennials 12

Millennials Marketing Strategies social media Cards 12

The Financial Brand

AUGUST 12, 2018

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today. The post Help Wanted: Trends Reshaping Financial Marketing Departments Today appeared first on The Financial Brand.

Trends 23

Trends Marketing Branding Marketing Strategies 23

The Emmerich Group

MARCH 18, 2013

They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They teach branding, creativity, how to build slogans, how to order paraphernalia with logos on “stuff,” how to do campaigns and product launches. THAT is your brand.

Marketing 28

Marketing How To Branding Strategy 28

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Just be sure to include more about how your product can solve the visitor’s problem or otherwise benefit them, than how you intend to build your brand. Link Building.

Strategy 53

Strategy social media Google CA 53

Social Assurance

DECEMBER 20, 2016

Don’t treat your Linkedin page like an extension of your website’s About page, it is a stand-alone marketing tool. Talk to your audience just like you would with any other marketing tool. Participating in groups that are relevant to your company and industry is important. Financial Brand https://thefinancialbrand.com/.

social media 12

social media Tools Video Branding 12

CB Insights

OCTOBER 10, 2018

There are four unicorns among the group — Nubank ($4B), Revolut ($1.7B), Atom Bank ($1.3B), and Brex ($1.1B). The standout in this group is Revolut, which is nearing 3M customer accounts and processing $1.8B in funding and over 5.5M customers since 2014 ( which is detailed in a separate brief on challenger banks ). Millennials.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. DualAuth seems to be their brand name for this product.

social media 40

social media ATM Mobile Customer Experience 40