PYMNTS

JANUARY 18, 2021

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309

Retail Online Maine Branding 309

PYMNTS

OCTOBER 22, 2020

As the pandemic continues to move shopping online, Google is adding new tools to make its Shopping tab more competitive and robust so users will know they’re getting the best deals. Integration with Google Lens will help buyers find products similar to what they have or like something they found online. Verified U.S.

Google 141

Google Tools Online Video 141

PYMNTS

NOVEMBER 15, 2019

As smart speakers surge in popularity, Amazon Echo is the clear leader, outselling Google Home by a wide margin, SlashGear reported on Friday (Nov. Aside from Amazon and Google, smaller competitors like Apple, Xiaomi, and Alibaba are also notching sales. percent of the smart speaker market with 10.4 percent of the market.

Google 116

Google Branding Apple Retail 116

PYMNTS

FEBRUARY 1, 2021

Coinciding with Black History Month, Google is extending the Black-owned attribute to its Shopping tab, building on the initiatives launched across Search and Maps over the summer. The label reads “identifies as Black-owned” and will appear in Google Shopping’s results. .

Google 159

Google Training Resources Survey 159

PYMNTS

JUNE 5, 2019

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. It is now only behind Google and Facebook. Google is expected to lose share and drop to 37.2 billion this year.

Retail 165

Retail Video Google Branding 165

PYMNTS

DECEMBER 4, 2020

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on a purchase if you can get paid twice? In short, retailers get paid to place the ad, and then get paid again when the merchandise is sold. “We Enormous Potential.

Retail 216

Retail Trends Branding Groups 216

PYMNTS

JULY 5, 2019

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. It is now only behind Google and Facebook. Google is expected to lose share and drop to 37.2 billion this year.

Retail 139

Retail Video Google Branding 139

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. percent from 35.5

Retail 130

Retail How To Branding Strategy 130

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161

Branding Google National Study 161

PYMNTS

NOVEMBER 15, 2019

This edition includes news about Facebook’s new payments push, Amazon’s new robotics plan and why Google is working more closely with financial institutions. Google Dives Into DDAs. The branding will reflect the financial institutions and not Google. Google’s Growing Global Challenge To Amazon’s Voice Dominance .

Google 139

Google Payments Apple cryptocurrency 139

PYMNTS

FEBRUARY 16, 2018

To research a product, potential customers may turn to Google. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. But the product evolved into a mobile product search engine for consumers and a marketing tool for brands.

Branding 102

Branding social media Google Retail 102

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. The retailer, which has over 300 retail locations throughout the U.S.,

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

PYMNTS

OCTOBER 15, 2020

Voice commerce may grab more headlines due to the presence of Google, Apple and Amazon, but conversational commerce – its younger cousin – is finding its own way as the information superhighway to a purchase. “We Suppose a college student is in the market for new running shoes. The pandemic was definitely an accelerator.”.

Retail 188

Retail Technology Branding Mobile 188

PYMNTS

FEBRUARY 10, 2020

Amazon holds the dominant edge in the market for smart speakers, as about 70 percent of people in the U.S. That makes the online retail behemoth the definite leader in that field, and it’s expected to hold that lead through 2021, according to estimates from eMarketer. Some will be going with other speaker brands — there was 31.7

Marketing 132

Marketing Google US Branding 132

PYMNTS

SEPTEMBER 3, 2020

Starting with the release of Apple Pay in 2014, there was a veritable rush of proprietary mobile wallets sent to market, a host of “. And in many places, for the first time, our retailers are open to it. version embodied by the Apple and Google Pays of the world. Mobile payments have long been billed as the next big thing.

Mobile 289

Mobile Retail Apple Payments 289

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020. It says some 57.5

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

JUNE 13, 2019

Retail is getting more visual, and that stands to be the case for locally-focused merchants as they compete for attention and consumer dollars with the likes of Amazon and Walmart. Indeed, augmented reality is among the tools that local retailers look ready to adopt for further use. Contextualizing Commerce.

Retail 182

Retail Google Tools Video 182

PYMNTS

JUNE 29, 2018

Google is getting into the grocery delivery market, with NBC News reporting that it is testing a same-day delivery service that will bring food and other online orders to consumers’ doorsteps. If the test is successful, Google told NBC News it could expand into other markets. “We

San Francisco 100

San Francisco Google Seattle Washington 100

PYMNTS

MAY 13, 2019

The Commerce Cloud is a fully managed cloud-based version of the Magento platform that is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.

Google 109

Google Tools Branding Analytics 109

PYMNTS

SEPTEMBER 29, 2019

Former Google leader Alessandra Domizi will take the digital helm of Italian shoe and leather company Tod’s on Oct. Domizi, previously fashion and retail lead at Google, will develop Tod’s digital communication and online sales, a key component of the brand’s new “Factory” business model.

Google 101

Google Taxes Online Strategy 101

PYMNTS

FEBRUARY 27, 2020

In this case, it’s the gap between interest and intent, the chasm that lies between consumer awareness of unattended retail and actually taking the plunge in buying at the kiosk and vending machine. At a high level, according to PYMNTS data , unattended retail is reaching only one-tenth of its potential. Hurdles For Larger Merchants.

Retail 131

Retail Comparison Technology Branding 131

PYMNTS

AUGUST 14, 2018

New research shows that Google gained ground on Amazon ’s global smart speaker share for the second quarter of 2018. Conversely, Google increased its share to 28 percent in Q2 2018, up from 16 percent during Q2 2017. As a result, the Asia-Pacific market has now risen to 20 percent of global smart speaker shipment demand.”

Google 101

Google Analytics Apple Strategy 101

PYMNTS

OCTOBER 18, 2017

They weren’t Google phones exactly, but they were at least Google-adjacent smartphones. While Google became the vague banner under which all Android/“not-Apple” phones could be loosely grouped, a negation of an ecosystem does not itself an ecosystem make. Yes, Google comes close but not in the way that Apple owns the iPhone.

Google 108

Google Samsung Apple Software 108

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The Shopify powers the site, which offers express checkout options such as PayPal and Google Pay. The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said.

Branding 140

Branding Comparison Community Marketing 140

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

PYMNTS

APRIL 18, 2017

Ready or not, here they come … marketers, that is. Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “ dollhouse method.”. In a TV spot, Burger King directly addressed Google Homes across America: “Okay, Google.

Google 108

Google Apple California Software 108

PYMNTS

OCTOBER 3, 2019

The sale of shoes online has come a long way since the dawn of eCommerce – and footwear continues to help drive innovation in the retail space. The importance of this area of retail was recently underscored by a move involving a Google veteran. 14, Reuters reported about a week ago. The Right Fit. Nike and Voice.

Innovation 116

Innovation Retail Google Online 116

PYMNTS

AUGUST 22, 2017

While America was busy watching the solar eclipse (hopefully with the appropriate protective eyewear), Google rolled out its new Android OS and created the world’s first crowdsourced “Eclipse Megamovie” using footage from across the U.S. It rolls out first to the Google Pixel and Nexus 5X and 6P devices. Android Oreo Confirmed.

Google 102

Google Video Training Exercises 102

PYMNTS

OCTOBER 20, 2020

Fabric, a new headless commerce platform startup for retailers, came out of the gate with a head of steam on Tuesday (Aug. The product is a cloud-native platform that enables retailers to deliver digital commerce experiences without having to rely on expensive engineering resources. Shopify and BigCommerce have a new competitor.

Retail 238

Retail Branding Technology Tools 238

PYMNTS

DECEMBER 13, 2017

Retail is perhaps an unexpected entrant into the augmented reality (AR) and virtual reality (VR) market, but it’s proving to be an area in which being there virtually can be seamlessly substituted for being there actually. The applications for such technology are wide-ranging.

Retail 159

Retail Branding Technology Tools 159

PYMNTS

AUGUST 4, 2020

With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift. Brands and Mastercard. 4) with Tuli. On Tuesday (Aug. ”

Trends 207

Trends Branding Retail Community 207

PYMNTS

FEBRUARY 20, 2020

Future tech is no longer the province of high-end retailers. Innovations in 3D and augmented reality (AR) eCommerce are leveling the playing field and bringing conversion-centered visual technology to any online retailer. The main expansion of 3D is being seen in its dual usage for consumers and retailers.

Retail 259

Retail Maine Google Technology 259

PYMNTS

OCTOBER 6, 2020

With the busy holiday season upon us, we are proud to offer a truly multi-channel payment solution that has proven to bring new customers and increased sales to our retail partners,” Afterpay Global Chief Revenue Officer Melissa Davis said in the announcement. CEO Nick Molnar said in a past PYMNTS panel. And there's a huge opportunity.

Millennials 200

Millennials Retail United States National 200

PYMNTS

MARCH 25, 2019

Once closed, the conjoined firm will offer enterprise banking, payments, capital markets and global eCommerce services to financial institutions and businesses around the world. As a combined organization, we will bring the most modern solutions targeted at the highest-growth markets. eBay Drafts Google Pay.

Google 126

Google Data Apple Jacksonville 126

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. As the 2016 holiday season quickly approaches, how can retailers keep up with the pace of these supershoppers?

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Paid social can also be a catch-all term for other paid advertising like Google Ads. Artwork by Oatawa/Getty Images. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91