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Google, DTC Retailers Form Advocacy Group

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A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world.

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Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

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In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Cognira Rolls Out AI Promotion Suite For Retailers.

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The Digital Shift In Retail And Payment Methods

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Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

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How Analytics Can Help Fashion Brands And Retailers

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What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Historically, large retailers tend to move more slowly. Its technology works like Google , in a sense. Its technology works like Google , in a sense. “We

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

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H&M, Google Team Up For Mobile Voice-Enabled Shopping

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H&M Home and Google have announced a holiday partnership, according to reports. The apparel, home design and decoration company has created a gift guide for the holiday season with Google, using Google Assistant voice technology. This year they released the H&M Home Stylist, which is also a voice application.

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Walmart Rolls Out Voice Orders On Google Assistant

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In a blog post, Tom Ward, senior vice president of digital operations at Walmart, said the retailer is building platforms with partners including Google to help customers shop via voice. Starting in April customers can say “Hey Google, talk to Walmart” and the Google Assistant will add items directly to their Walmart Grocery cart.

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