Abrigo

NOVEMBER 18, 2014

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Image courtesy of Dreamstime.com. Blog Accountant'

Branding 170

Branding Online Taxes Meeting 170

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. .

Strategy 294

Strategy Study Survey US 294

PYMNTS

MAY 24, 2019

Consumers download an app to start their shopping experience, which Hertel said was built to make it “super fun, easy and simple to buy glasses” for families. The Custom Eyeglass Market. Beyond Fitz Frames, King Children is another player looking to serve the market with custom glasses.

Branding 134

Branding Online Mobile Ohio 134

Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. We manually downloaded the links for each vendor.

Study 529

Study Tools Analysis Data 529

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

Bank Innovation

AUGUST 12, 2019

The Royal Bank of Canada is giving its app a millennial makeover and branding the new offering RBC Mobile Student Edition. For customers under 22 years of age, they can opt to download a student version of the app with an interface designed for younger customers. The new app features include financial literacy tools and […].

Millennials 170

Millennials Tools Branding Mobile 170

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch. This is a Snapchat exclusive, after all.)”.

Branding 100

Branding social media Video Retail 100

PYMNTS

JULY 30, 2020

The digital shift is coming late to Dunkin’ Brands. He also pointed out that the company has added approximately 400,000 members to its loyalty program and has seen unspecified success for its app downloads. Hoffmann also said Dunkin’ has committed to an increase in digital marketing as more of its restaurants open. “We

Las Vegas 156

Las Vegas Branding Leadership Marketing 156

Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition.

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

AUGUST 5, 2020

“For us, the revolution starts with the market,” said Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage. We do a complete marketing overhaul,” Silberstein explained. “We

America 336

America Marketing Operations Retail 336

PYMNTS

AUGUST 24, 2020

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216

Retail Report Case Study Study 216

CB Insights

AUGUST 14, 2018

Download the whole 58-page report on surviving the retail apocalypse. With Amazon and digitally native brands, how can retailers survive? Download the entire free report to see how. The e-commerce behemoth also launched two new private label furniture brands in Nov’17. Don’t die. Furniture Tech startups.

Marketing 75

Marketing Tools Branding Retail 75

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come. What Comes First: PIM or Marketplace?

Strategy 508

Strategy Management Marketing Strategies Online 508

South State Correspondent

AUGUST 15, 2022

Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. Every time a lender contacts the borrower, the contact creates an opportunity to demonstrate superior service, impart market information, offer expert advice, or increase mindshare.

Tools 195

Tools Lending Online Training 195

South State Correspondent

AUGUST 15, 2022

Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. Every time a lender contacts the borrower, the contact creates an opportunity to demonstrate superior service, impart market information, offer expert advice, or increase mindshare.

Tools 195

Tools Lending Online Training 195

PYMNTS

SEPTEMBER 12, 2019

Christopher Thomas-Moore, Domino’s vice president of global eCommerce and digital marketing, explained that the availability of these programs can go a long way toward building a company’s brand in the eyes of consumers. The initial point of contact between a brand and the customer is key to building a long-term relationship.

Branding 134

Branding Mobile Meeting Michigan 134

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

Perficient

SEPTEMBER 23, 2020

You can now (in IOS 14) build an App Clip that can surface your ordering feature without first requiring the user to download your full app. How often do customers navigate through a place card in Maps or click a link in Safari, only to be asked to spend time downloading our app or have to navigate through a web app?

Mobile 322

Mobile Apple Examples Technology 322

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

OCTOBER 2, 2020

According to Mobile Marketer , the home improvement retailer has updated its loyalty program, giving members of its Pro Xtra program a cleaner integration for earning points for shopping at Home Depot and redeem perks through its app. According to the company’s Aug.

Mobile 132

Mobile Tools Retail Branding 132

PYMNTS

SEPTEMBER 16, 2020

Super Chewer — a D2C dog chew toy brand under parent company Bark — saw enrollments grow during the beginning of the pandemic, for instance. Some D2C brands are facing struggles distinguishing themselves from the pack. Some instead are now looking to host popups to gain brand awareness while avoiding major real estate investments.

Report 219

Report Branding Survey Trends 219

PYMNTS

JANUARY 7, 2021

28, rose 77 percent across all of the company’s brands, including 94 percent growth at its flagship Bed Bath & Beyond chain. Executives said the Bed Bath & Beyond brand added 2.2 For instance, he said the company’s recently relaunched Bed Bath & Beyond and Buy Buy Baby apps have already gotten some 800,000 downloads.

Branding 205

Branding Retail Online Customer Experience 205

PYMNTS

NOVEMBER 12, 2020

Affordability is also crucial in today's environment and remains a cornerstone of the McDonald's brand,” the company statement said, going on to say it would be testing new concepts and technology to make the drive-thru experience faster. Coffee Is Ground Zero. monthly subscription in February. Not Just Loyalty.

Phoenix 206

Phoenix Illinois Video Branding 206

Perficient

NOVEMBER 17, 2020

At the same time, Covid-19 presents opportunities for business leaders in the banking industry and beyond to develop strategies and branding that will define their future, as distinct market forces and customer behaviors will certainly emerge in the “new normal.”

Mobile 294

Mobile Online Conference Customer Experience 294

PYMNTS

FEBRUARY 17, 2020

N26 is one among a new breed of branchless banks, looking to gain favor with consumers through a parade of slick marketing and eye-catching slogans. One critic of the bank said that, while he was disappointed that N26 was bowing out, its users had likely already downloaded one of its competitors’ mobile apps.

Comparison 231

Comparison Digital Banking Branding Report 231

PYMNTS

AUGUST 27, 2019

Google lost its second-place spot in smart speaker sales to Chinese tech company Baidu , whose only market is China, according to reports on Monday (Aug. Amazon remains number one, according to market research by Canalys. The report indicates that the worldwide smart speaker market sold 26.1 market declined by 2.4

Google 108

Google Marketing Strategies Branding Marketing 108

PYMNTS

JUNE 15, 2020

For the best example of retail’s digital shift, look to Inditex and its key brand Zara. Known globally as a fast fashion destination, Inditex put markets on notice last week that it will shift millions of euros from offline to online with Zara and its other brands. Expect more brand-payments platform partnerships.

Retail 154

Retail Branding Online Mobile 154

PYMNTS

JANUARY 10, 2019

The video game industry has been steadily changing from a physical disc business into a download-type service, with the proliferation of faster online download speeds. 7), the eCommerce giant passed Microsoft as the largest company by market value, according to reports. This would let gamers use simpler devices. On Monday (Jan.

Video 139

Video Google Online Branding 139

PYMNTS

JUNE 6, 2018

They are increasingly demanding transparency, traceability and authenticity from the brands they support with their dollars. But Brown said AR could fully eliminate the barrier of packaging, enabling brands to share more than they could fit on a box, can or bottle label. AR, said Brown, could play into those consumer interests.

Branding 122

Branding social media Mobile Google 122

Perficient

JULY 20, 2020

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332

UX Meeting Groups Data 332

PYMNTS

JUNE 17, 2020

This attitude has driven a surge in mobile payment usage, delivery app downloads and buy online, pickup in store (BOPIS) adoption. In fact, COVID-19 further demonstrated the importance of the physical store, with many brands and retailers experiencing significant revenue loss from the temporary closure of stores.

Retail 231

Retail Online Course Report 231

PYMNTS

APRIL 18, 2018

According to news from Business Insider , the button aims to give marketers more reason to advertise on the platform. With this move, Snap is now providing brands the opportunity to not just drive engagement with AR Lenses, but also seamlessly drive them to commerce,” said Chris Murphy, head of digital experience at Adidas U.S.

Branding 103

Branding Conference Video Apple 103

PYMNTS

FEBRUARY 7, 2020

Consumers are using installment payments to purchase everything from clothing to cosmetics, and the race to see which BNPL provider will dominate in which market is on. Both payment providers and retailers must come up with new ways to engineer the loyalty of shoppers, with multiple options and ways to interact with brands.

Industry 167

Industry Millennials Retail Mobile 167

CB Insights

JANUARY 2, 2019

Download the free report to find out the top AI trends transforming the retail industry. Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods. Always Sell The Holes: The Product Strategy CPG Brands Are Missing. Can CPG Brands Monetize The Sharing Economy? Robots in your supermarket?

Trends 36

Trends Retail Report Marketing 36

PYMNTS

OCTOBER 3, 2019

restaurant market. Many restaurants are realizing, however, that they need to provide their customers with delivery options to tap into the market’s full revenue potential, and are partnering with third-party delivery services to give customers the option to order their favorite meals, while raking in extra revenue. About The Tracker.

Branding 139

Branding Boston Mobile Online 139

Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. This trend held true for financial brands as well. With levels of online visitors expected to remain high in 2021, we’ve put together three web traffic trends for Financial Brands to watch in 2021. Increased First-Time Site Visitors.

Branding 26

Branding Trends Google Analytics 26