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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245
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Commerce Principal Quoted in ForresterNow Report

Perficient

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495
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eCommerce Takes Half Of Pandemic-Driven Retail Growth

PYMNTS

The dramatic consumer shift to Digital 3.0 — predicted months ago by the PYMNTS COVID-19 tracker work — is accounting for almost half of the retail growth in the US. It found that eCommerce growth as of May 1 was up 68 percent, surpassing 40 percent of total retail sales. Overall Chinese retail sales of consumer goods dropped 2.8

Retail 231
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New Report: Helping Retail Treasurers Navigate The Digital D2C Shift

PYMNTS

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”. In-store sales, notably, is where the retailer needs to see growth.

Video 248
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Conversational Commerce Finds Its Voice In Digital Retail

PYMNTS

Herrick expects that ReplyBuy and Airship will create a holistic ecosystem, allowing retailers to use its engagement technology to acquire customers and then use conversational commerce to retain them and grow their value. Suppose a college student is in the market for new running shoes. So is curbside pickup. Herrick agrees.

Retail 188
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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

Retail 173