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App Annie: 2019 Record Year For App Downloads

PYMNTS

Consumers downloaded a record 204 billion apps in 2019, a 45 percent increase since 2016 and up 6 percent year over year. Downloads were fueled by emerging markets, including India, Brazil and Indonesia. In developed markets downloads have slowed but still topped 12.3 billion in the U.S., billion in the U.S.,

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Alexa Tops Apple’s Free App Downloads

PYMNTS

Other top app downloads included Spotify at eighth, Google Home at ninth and Netflix at 10 th. Amazon Echo holds 70 percent of the smart speaker market, while Google Home has 25 percent, according to the Consumer Research Intelligence Partners. Last week’s top app was Disney+. YouTube took second place this week, followed by Disney+.

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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

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Amazon Alexa Tops Apple’s Free App Downloads

PYMNTS

Other top app downloads included Spotify at eighth, Google Home at ninth and Netflix at 10 th. Amazon Echo holds 70 percent of the smart speaker market, while Google Home has 25 percent, according to the Consumer Research Intelligence Partners. Last week’s top app was Disney+. YouTube took second place this week, followed by Disney+.

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6 Alternative Lending Strategies for a Shifting Landscape

As lenders navigate the challenges and opportunities presented by the state of the market, alternative lending strategies have emerged as powerful tools for success. In a market where swift opportunity capture equates to gaining market share, lenders must recognize the importance of adapting to shifting landscapes.

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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

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iOS App Store Nets Over 170B Downloads; Nearly 3K Apps Earn Over $1M A Year

PYMNTS

A new report has revealed that more apps are making $1 million a year, while the App Store has netted more than 170 billion downloads over the past decade – that’s more than $130 billion in consumer spending. And while the United States is the world’s top country for both downloads (40.1 billion downloads and $27.7

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Going to Market Smarter in the New Economy

Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.