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RBC is redesigning its app experience for younger customers

Bank Innovation

The Royal Bank of Canada is giving its app a millennial makeover and branding the new offering RBC Mobile Student Edition. For customers under 22 years of age, they can opt to download a student version of the app with an interface designed for younger customers.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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How C-Stores Market To Digitally Savvy Gas App Users

PYMNTS

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153
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Delta Galil On Why Buy Now, Pay Later Is Changing The Fashion Industry

PYMNTS

The no-interest, no-fee nature of these solutions intrigues consumers — especially the millennial and Generation Z demographics — searching for alternative payment methods that can grant them further flexibility and convenience while shopping. Around The Buy Now, Pay Later World.

Industry 167
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Admiring their work, 44 percent said they’d download the mobile card they had just created, presumably trading in their limited and fee-laden legacy bank cards. The highest interest is among “bridge millennials” whose card spend averages $40,000 annually. And in surveys at least, they don’t exhibit much loyalty to FIs.

Mobile 153
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Your Guide to Healthcare Personas

Perficient

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332
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Mobile Payments: Samsung To Tackle Africa And Google The App Landscape

PYMNTS

Meanwhile, Samsung is tackling the African market ahead of Apple and Android, and Google announces a way to avoid app downloads. Riders with NFC-enabled mobile phones will be able to download the EASY Card, and for those without NFC-enabled phones, the app will provide a display-generated ticket and one with a bar code.

Samsung 100