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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Start with data.

UX 332
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.

Video 509
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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

To Linden, this came as no surprise, with a seemingly endless string of data breaches making headlines in recent months. Confidence is based on how consumers’ data is protected. Merchants can now come right out and say how they are storing consumer data, then ask the consumer whether he consents to his data being stored in that way.

UX 116
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

With this in mind, PYMNTS recently spoke with Leo Castro, vice president of product marketing and brand for BigCommerce , an eCommerce platform, about the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy shoppers into buyers. “So, Importance of nailing UX.

UX 100
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Is UX The Mobile Wallet Whisperer?

PYMNTS

For the October Tracker, PYMNTS caught up with Leo Castro, vice president of product marketing and brand for BigCommerce, to discuss the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy mobile shoppers into buyers. About The Tracker.

UX 100
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.