Branding Data Marketing UX 
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.
Perficient
APRIL 20, 2023
That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Perficient
JULY 20, 2020
What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 23, 2017
The more sophisticated and mature consumer is not buying into the efficiency market,” said Todd Linden, CEO of Paysafe Payment Processing, North America. To Linden, this came as no surprise, with a seemingly endless string of data breaches making headlines in recent months. Confidence is based on how consumers’ data is protected.
Perficient
FEBRUARY 16, 2021
The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.
Perficient
DECEMBER 1, 2022
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.
PYMNTS
OCTOBER 24, 2016
With this in mind, PYMNTS recently spoke with Leo Castro, vice president of product marketing and brand for BigCommerce , an eCommerce platform, about the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy shoppers into buyers. “So, Importance of nailing UX.
Expert insights. Personalized for you.
378 
Let's personalize your content