Branding Customer Experience Data UX 
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
Perficient
FEBRUARY 16, 2021
Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience.
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Perficient
FEBRUARY 22, 2021
Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.
South State Correspondent
JANUARY 23, 2023
ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers. How Good Is It?
Perficient
DECEMBER 1, 2022
With Salesforce, Jane was able to easily filter client data based on specific criteria (and, Salesforce visualizes this data in a digestible way for easier comprehension) and select the individuals she wanted to target. Interested in discussing how you can implement Salesforce for your financial advisors?
Perficient
APRIL 4, 2022
1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. By integrating driver data, app usage will increase, and the carriers have even more opportunity to promote personalized recommendations through this expanded traffic.
Perficient
APRIL 20, 2023
That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.
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