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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. There could be lots of reasons, such as some stores being closed, most operated with restricted hours or restricted number of guests, or other COVID-19 restrictions that didn’t affect the online channel.

Online 421
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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

Amazon wants to get more exclusive — and it wants other companies to help with that effort by developing product lines meant to be sold only via the eCommerce operator. That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Brand Resistance.

Branding 145
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Why Mexico’s SMBs Need A FinTech Operating System And Not Another Bank

PYMNTS

Emerging markets have their own challenges when it comes to banking, where big, traditional financial institutions (FIs) are anything but efficient. The world needs a FinTech operating system.”. Of course, SMBs can’t get debit cards (virtual or tangible) if they can’t get incorporated in the first place.

System 258
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Brian Bell Navigates the Evolving Insurance Space to Provide Maximum Client Value Across Industries

Perficient

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. We’re developing industry solutions needed by many of the largest insurance companies in the market.

Industry 221
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Yum And Its Pizza Hut, Taco Bell And KFC Brands Push Forward with QSR Tech

PYMNTS

Brands , moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. Yum operates the Pizza Hut, Taco Bell and KFC chains, and the company’s fourth-quarter results, released Thursday (Feb. That effort will be supported by a significant marketing effort, he added. “We The goal for Yum?

Branding 122