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Quick-Service, Fast-Casual Restaurant Gift Card Sales Outpace Upscale Competitors, Study Finds

PYMNTS

With fine dining having taken a hit amid the pandemic, quick service and fast-casual restaurant gift cards are holding steady and even seeing a bit of growth, a new study by Paytronix finds. But quick-service chains saw a much more modest decline in gift card sales , which, after falling 3.6 27 and Sunday, Nov.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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From Retail To Restaurants, Holiday Gift Card Sales Are Hot

PYMNTS

In a year that’s been filled with lifestyle changes, personal pivots and business adaptations, 2020 may also go down as the year of the gift card as studies show an outsized increase in sales leading up to the busy holiday season. InMarket’s data also showed customers were spending about 17 percent more on gift cards in 2020.

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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

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Consumers Spending More Than Original Value On Their Gift Cards

PYMNTS

First Data’s 2018 Prepaid Consumer Insights Study found that the average consumer is spending $59 more than the original value of their gift card, marking an increase from $21 a year ago. In a press release , First Data said the report shows a significant lift is being generated from gift card spending.

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Amex Rolls Out New Global Branding Campaign

PYMNTS

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. The study also revealed that two in three people feel they can achieve more because of this integration.

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