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Mastercard And Ethoca Help Merchants, Issuers Improve Online Transaction Clarity

PYMNTS

A new Mastercard initiative aims to improve online transaction clarity so that customers can know exactly who they purchased from, according to a press release Tuesday (Sept. The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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From Retail To Restaurants, Holiday Gift Card Sales Are Hot

PYMNTS

In a year that’s been filled with lifestyle changes, personal pivots and business adaptations, 2020 may also go down as the year of the gift card as studies show an outsized increase in sales leading up to the busy holiday season. InMarket’s data also showed customers were spending about 17 percent more on gift cards in 2020.

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Using Debit Cards To Bridge The Stimulus Accessibility Gap

PYMNTS

consumers did at least some shopping online as of April 11 — a figure that had risen to 35.7 Consumers are also changing how they pay for their purchases, with a recent study finding that debit card spend was up 11.7 Debit cards are also being used to more quickly pay workers who need fast compensation now more than ever.

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Digital Shadows Study Discovers Online Schools For Cybercriminals

PYMNTS

Digital Shadows , the industry leader in digital risk management, revealed its findings on the changing habits and tactics of organized credit card fraud gangs, discovering a new trend in the form of remote learning “schools.”. In just two of the most popular ‘carding’ forums, 1.2

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How Embedded Finance is Changing Purchasing & Borrowing Behaviors

Perficient

In the first two blogs in this series, Getting Started On Embedded Finance and Embedded Finance: Bolstering Brand Experiences, we defined embedded finance and looked at the goals and strategies that firms should take at the outset of their modern embedded finance journey, as well as how and why firms should consider getting embedded banking.

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Study Reveals Consumers’ Mobile Shopping Behaviors

PYMNTS

However, according to the Remote Payments Study conducted by PYMNTS in September 2018, behavior habits are shared by consumers based on income, age and gender. The most popular method of discovery by those who paid using mobile was online (13.9 percent) and credit cards (28.7 percent, while branded options like Apple Pay (3.2

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