Remove Branding Remove Cards Remove Marketing Remove Study
article thumbnail

Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. We studied the movie’s playbook and uncovered some lessons banks can use. This article highlights these lessons and applies them to marketing deposits. Marketing made it so.

Marketing 195
article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
article thumbnail

Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
article thumbnail

Amex Rolls Out New Global Branding Campaign

PYMNTS

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. The study also revealed that two in three people feel they can achieve more because of this integration.

Branding 129
article thumbnail

Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. Case Study. This idea extends to every piece of customer loyalty.

Analytics 309
article thumbnail

Today In Digital-First Banking: Dave Inc. Gets New Marketing Exec; Payroll Firm Gusto Launches Gusto Wallet

PYMNTS

has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Plus, Boost Payment Solutions is collaborating with Visa to provide further automation and flexibility to commercial card issuers, cardholders and suppliers. Banking Startup Dave Taps Ex-Airbnb Marketing Exec.

Marketing 130