Remove Branding Remove Cards Remove Retail Remove Study
article thumbnail

From Retail To Restaurants, Holiday Gift Card Sales Are Hot

PYMNTS

In a year that’s been filled with lifestyle changes, personal pivots and business adaptations, 2020 may also go down as the year of the gift card as studies show an outsized increase in sales leading up to the busy holiday season. InMarket’s data also showed customers were spending about 17 percent more on gift cards in 2020.

Cards 160
article thumbnail

Quick-Service, Fast-Casual Restaurant Gift Card Sales Outpace Upscale Competitors, Study Finds

PYMNTS

With fine dining having taken a hit amid the pandemic, quick service and fast-casual restaurant gift cards are holding steady and even seeing a bit of growth, a new study by Paytronix finds. But quick-service chains saw a much more modest decline in gift card sales , which, after falling 3.6 27 and Sunday, Nov.

Study 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
article thumbnail

Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
article thumbnail

The Vicious Circle Of Physical Retail Meets The Virtuous Circle of Digital

PYMNTS

If your business touches retail in any way, it might pay to follow a few important breadcrumbs. Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. That quarter, Nike CEO John Donahoe said that digital represented 30 percent of Nike’s sales.

Retail 259
article thumbnail

Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z

PYMNTS

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

Study 100
article thumbnail

Inside The Retail Gift Card Fail

PYMNTS

In retailing, as a Nobel laureate once wrote (and sort of sang!), “the times they are a-changin” — a sentiment that extends handily to gift cards. No longer confined to being silly (or maybe saccharine) cards tucked into envelopes, gifting can be a quick and painless digital pursuit. Unless retailers make it hard.

Retail 100