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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service.

Branding 221
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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. Case Study. This idea extends to every piece of customer loyalty.

Analytics 309
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Mastercard And Ethoca Help Merchants, Issuers Improve Online Transaction Clarity

PYMNTS

The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence. A study commissioned by Ethoca showed that 96 percent of U.S. By enriching transaction details, merchants can alleviate friendly fraud, reduce chargebacks and improve the customer experience.”.

Online 243
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Getting Started On Embedded Finance

Perficient

Put simply, embedded finance is the placing of a financial product in a nonfinancial customer experience, journey, or platform. . I remember when my mother stopped shopping at one department store because they wouldn’t give her a charge card in her own name, but another store would on their private-label charge card.

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5 Consumerism Tips for Healthcare

Perficient

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. How do they address problems like the ones you’re attempting to solve?