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Embedded Finance: Bolstering Brand Experiences

Perficient

In the first blog in this series, Getting Started On Embedded Finance , we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers.

Branding 472
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Creating a Deposit Advance Product to Boost the Customer Experience

Perficient

According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers.

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Banking on brand purpose: Three ways to unlock ROI

Accenture

Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 221
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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient. The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gender diversity is an essential component of delivering elevated business strategies.

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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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The Business Value of Experience Design

Perficient

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

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Perficient Named 2021 Acquia Partner of the Year for Drupal Cloud

Perficient

This award recognizes Perficient’s impact with our healthcare clients , driving innovation that improves customer experience, employee experience, and patient experience,” Persson remarked. We’ve enhanced upon the Acquia Drupal Cloud to provide ideal experiences in healthcare that meet HIPAA requirements.”.