article thumbnail

The Business Value of Experience Design

Perficient

This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging user experience that solves their problems and helps them get things done.

article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

article thumbnail

FinovateFall 2017 Live Blog – Day 2

William Mills

William Mills Agency will be live blogging at FinovateFall 2017. Cool name and branding. VERY Cool mobile, user experience. I like their branding. The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. Check back for new updates throughout the day. Interesting.

Samsung 69
article thumbnail

Bitcoin Daily: Square’s Crypto Branch To Provide $100K To BTCPay Foundation

PYMNTS

It also creates powerful real-world applications for bitcoin without sacrificing user experience or requiring trusted third parties,” Square Crypto wrote in a blog post. BTCPay represents everything we love about open-source bitcoin projects.

Bitcoin 138
article thumbnail

Getting Started On Embedded Finance

Perficient

There are many third-party ‘banking-as-a-service’ companies that use API integrations to embed financial services into the user experience of non-financial companies. In this blog, we defined what embedded finance is and what companies should consider as they decide whether they should pursue embedded finance as a firm.

article thumbnail

The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.