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Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

Rather than selling through a brick-and-mortar location or even on its own company website, some brands are looking to marketplaces like Amazon to sell to consumers. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it. Big Brands. Small Brands.

Branding 109
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No-Deal Brexit Could Cause Grey Market Retail ‘Explosion’

PYMNTS

In the case of a no-deal Brexit, an “explosion” in grey market goods could occur per a U.K. The term “grey market” references legitimate items sold through legal but unauthorized sellers; by contrast, a “black market” describes counterfeit products or illegally traded scarce goods, CNBC reported. retail expert. Geometry U.K.

Marketing 123
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Today In Digital-First Banking: Dave Inc. Gets New Marketing Exec; Payroll Firm Gusto Launches Gusto Wallet

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has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Banking Startup Dave Taps Ex-Airbnb Marketing Exec. Jonathan Mildenhall, an experienced marketing executive, has taken the top marketing position at banking startup Dave Inc.

Marketing 130
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MetLife To Gain 35M Members With Versant Health Acquisition

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MetLife has agreed to acquire Versant Health , which owns popular brands Davis Vision and Superior Vision , in a $1.675 billion transaction from its owners, an investor group led by Centerbridge Partners , according to a press release. FFL Partners was also among the investors that previously owned Versant Health, the release noted.

Branding 256
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Amazon Looks To Enter Luxury Fashion Space

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This isn’t Amazon’s first attempt at breaking into the luxury fashion market – the retail giant originally started trying in 2012, but was not successful. Part of the problem the eCommerce brand’s image. This sort of placement has kept many luxury fashion brands away, even though Amazon has promised to not discount their items.

Arizona 133
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Pixlee Lets Retailers Market Using Real Customers’ Photos

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Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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The Little Lingerie Brand That Could

PYMNTS

Does this online brand have a chance at overtaking Victoria’s Secret? Customers responded, and, by 2012, the company was bringing in $1.1 In 2015, the company brought in an estimated $43 million, making Victoria’s Secret’s 62 percent market share seem catchable. Experts are starting to say yes. price point.

Branding 100