Remove 2012 Remove Branding Remove Marketing Remove Millennials
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Should Retail Worry About Millennials’ Love For Dollar Stores?

PYMNTS

Retailers often treat millennials with mix of attraction and disdain that mirrors the “can’t live with them, can’t live without them” way of life. Whatever their opinions, any merchant worth its salt is already targeting millennial consumers full-blast to shore up their consumer base of the future.

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Should Retail Worry About Millennials’ Love For Dollar Stores?

PYMNTS

Retailers often treat millennials with a mix of attraction and disdain that mirrors the “can’t live with them, can’t live without them” way of life. Whatever their opinions, any merchant worth its salt is already targeting millennial consumers to shore up their consumer base of the future.

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8 Connected-Economy Firms Expected To Light Up The IPO Market In 2021

PYMNTS

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Robinhood ($20 Billion+) .

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American Eagle Leads $3.45M Investment In Dormify

PYMNTS

Founded by Amanda Zuckerman and her mom Karen in 2012, Dormify offers college students and post-grads tools, resources and products to create their first home away from home. The company was able to amass its loyal customer base through email marketing. Dormify announced a $3.45

New York 135
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Why The Gap Needs Athleta To Stay Fit

PYMNTS

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

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‘The Most Interesting Man In The World’ Is No Longer Interesting

PYMNTS

As then-Senior Brand Director Paul Smailes told Ad Age in 2012 of the logic behind using an older protagonist, younger beer consumers would not “see him as a threat or as a reminder of accomplishments they hadn’t achieved yet,” but instead that they “needed to be someone to work toward, versus a mirror of themselves.”

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Challenges for the neo-challengers: Four hurdles to overcome

Accenture

An obvious reason is the inroads they’re making into the market, both domestically and globally: recent Accenture research finds that digital-only banks operating in the UK could amass a total of 35 million customers globally within the next 12 months, up from 13 million today. Why the intense interest in the neo-challengers? Profitability.