Remove 2012 Remove Branding Remove Marketing Remove social media
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Direct Sales Co Younique Launches Virtual Makeup App

PYMNTS

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . while showcasing Younique’s premium brand of cosmetic accessories. while showcasing Younique’s premium brand of cosmetic accessories.

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Pixlee Lets Retailers Market Using Real Customers’ Photos

PYMNTS

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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Online Ad Biz Neared $50B In Early 2018

PYMNTS

“This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. You can then plow that profit back into your business … the digital advertising market is helping to fuel that growth,” he said.

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Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?

Long Lasting Ideas

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Build awareness.

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Chris Lorence.

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Beauty Store Lush And The Challenges Of (Nude) Shock Marketing

PYMNTS

Because as a brand, they are opposed to the overpackaging endemic to the beauty industry. And those types of concerns have led to questions in the week since the viral marketing stunt as to whether or not it is fair or appropriate of Lush to ask its retail employees to actually come to work nude in service of a corporate cause.

Marketing 110
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Blue Apron Turns 7 As Meal Kit Industry Grows Up

PYMNTS

Back to 2012. According to Blue Apron’s own website and other reports , the story begins way back in the halcyon days of 2012. In 2012, 20 of Salzberg’s friends beta-tested the product,” the article stated. It won’t be something that you hear a lot of or get marketed to a lot.

Industry 110