2012 Branding Leadership Marketing 
PYMNTS
OCTOBER 2, 2019
Founded in 2012, the ride-hailing unicorn – which is valued at over $1 billion – was the premier tech startup in the Middle East and North Africa. Although the startup will be a wholly-owned Uber subsidiary, Careem will continue to operate under its own brand, the news outlet reported. Uber paid $3.1 billion to take ownership.
PYMNTS
NOVEMBER 9, 2018
Founded by Amanda Zuckerman and her mom Karen in 2012, Dormify offers college students and post-grads tools, resources and products to create their first home away from home. The company was able to amass its loyal customer base through email marketing. Dormify announced a $3.45
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PYMNTS
MARCH 13, 2019
Founded in 2012, Jumia also became the first African unicorn startup in 2016 after a $326 funding round that included Goldman Sachs, AXA and MTN. We’re really focused on growing our existing business, leadership position, number of sellers and consumer adoption in those markets,” Poignonnec said.
PYMNTS
APRIL 2, 2019
Retailers and brands regularly announced their intention to up their game — and provide those treasured consumer experiences instead of mere transactions. They are often derided as expensive PR and marketing pushes, or criticized for lack of a mission focused enough to produce real results.
CB Insights
NOVEMBER 12, 2018
Providers like SAP, Microsoft, Oracle, and Salesforce are racing to offer the best products on the market and capture a greater share of corporate technology spending. 10/12/2012. The global software-as-a-service (SaaS) industry is estimated projected to reach $75B+ by 2020. 3/23/2018. Acquired by SAP. 11/11/2018. 10/26/2018.
Tech and Finance
DECEMBER 14, 2015
Prior to joining Zafin, he was the global head of brand and retail marketing at Standard Chartered Bank where. Over a 10-year career there he held senior consumer banking leadership roles across the bank. I feel privileged to join the leadership team at Zafin,” said Basker. “I
CB Insights
OCTOBER 29, 2018
Date: March 21, 2012. Zynga, creator of Facebook games Farmville, Mafia Wars, and about a dozen different types of online slot machine games, paid $210M in 2012 for OMGPOP, creators of DrawSomething!, Date: 2012. The Chinese coal market is one of the biggest in the world and this deal looked like easy money.
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