Television And Radio Has Strong Reach Among US Audiences
PYMNTS
AUGUST 2, 2018
Even in the age of all sorts of media, consumers are still tuning into their televisions and radios: Live and time-shifted television programming reached 88 percent of people in the first quarter, while radio reached 92 percent of people. Live and time-shifted TV has a weekly reach of 88 percent among users ages 18 and over in the U.S.
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