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Television And Radio Has Strong Reach Among US Audiences

PYMNTS

Even in the age of all sorts of media, consumers are still tuning into their televisions and radios: Live and time-shifted television programming reached 88 percent of people in the first quarter, while radio reached 92 percent of people. Live and time-shifted TV has a weekly reach of 88 percent among users ages 18 and over in the U.S.

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Digital Ad Spending Now 51 Pct Of US Total For First Time

PYMNTS

Spending has concentrated as of late on tech giants as opposed to numerous smaller sources like local TV, magazine and newspaper sources. ad spending, which was around the same size as that of newspapers, radio, magazine and local TV combined, according to reporting by GroupM, per WSJ. Over half of U.S. billion in Q3.

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Apple Considers Podcast Service To Better Compete With Spotify

PYMNTS

For over 10 years Apple has dominated podcast distribution, offering the talk radio-style broadcasts at no charge. Apple One offers bundled subscription offerings with Apple Music, Apple TV+, Apple Arcade, iCloud storage, and more. Apple already lost its dominant position as the online music leader to Spotify.

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CSI To Invest More In B2B Ad Payments

PYMNTS

This investment in innovation will enable CSI to continue to advance our market-leading position in media and advertising — delivering solutions that increase efficiency, reduce costs, and bring transparency and real-time analytics to all media payments (digital, TV, outdoor, print, and radio).”.

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21 Predictions About Digital Health in 2021: Part II

Perficient

Linear television – the kind of TV you watch at a specific time it is programmed to air (the kind I grew up on) – has hemorrhaged viewers this year. Globally, linear TV spending is down $29.9B while radio took a $5.9B In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks.

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Don’t be downcast about podcasts

Matt Wilcox Pro

Motion pictures, radio, and TV were all going to eliminate reading. TV and, later, streaming were going to do in movie theaters. EVERY TIME a new communication technology emerges, people lose no time predicting the demise of an existing one. The printing press was going to ruin the human mind.

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Amazon Music Goes Ultra-High-Definition

PYMNTS

It also hosts several free online radio stations broadcasting 24 hours a day in more than 160 countries. Unlike Apple TV Plus , the music platform is available on more than just Apple devices. For the first time, music from Marvin Gaye, Nirvana, Diana Ross, Lady Gaga, The Notorious B.I.G., It costs $14.99 per month, or $12.99

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