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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? Once you have that goal in mind, schedule a virtual meeting. Make sure other meeting participants from your bank do the same.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. The customer experience is horrible for many bank processes. Informally Talk to Your Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. The customer experience is horrible for many bank processes. Informally Talk to Your Customer.

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10 Big and Small Ideas From Gartner and Money 20/20 – Recap

South State Correspondent

Instead of shopping online and scrolling through a catalog of products, consumers would like to see something on Reels or Tik Tok and buy there. Our teams just returned from back-to-back weeks at the Gartner Symposium in Orlando and Money 20/20 in Las Vegas. Small Idea – It’s Our Kid’s Technology. cyber, infrastructure, and regulation.

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How Banks Are Using AI for Document Intelligence

South State Correspondent

For example, not only are payee and payor matched up correctly, but the name string is consistently in the format: Title, First Name, Middle Name/Initial, Last Name, and suffix. The challenge is that most of the data in documents are “dark data” or unstructured data that is hard to find, analyze and manipulate.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort.