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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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Cottagecore, Wine Windows And Turning To The Past For Present Comfort

PYMNTS

The bread of social media, like the people who were posting photos of it, always looked its best when presented to the world. A day in the life of a typical cottagecore enthusiast – according to Jesca, an Orlando area devotee speaking to Vox – involves such things as knitting or taking a trip to the farmers’ market.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

If the season is starting early as many retailers say it will, SMBs need to have a keen sense of planning as well as an agility to embrace opportunity as presented. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Not this year. Now, the where.

Retail 169
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos. This engagement increased revenue by $300 million in the first two years and collected phone numbers for SMS marketing purposes. The bot would talk to the customers like a friend on the phone.

Branding 294