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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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GoDaddy To Buy Social Content Startup Over

PYMNTS

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. Over is GoDaddy’s answer, presenting users with an array of templates and layouts to boost compelling content.

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5 Ways to Enhance Trade Show Attendance through Social Media

William Mills

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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The Social CEO

NCR

And here’s one last piece of cool trivia: President and CEO Jill Castilla is the fourth generation of her family to hold a leadership position with the bank. That’s because the boss is a social media dynamo. Citizens also uses its social media programs to initiate contact with new businesses setting up in town.

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Company Newsroom Checklist

William Mills

Social media links. Does the company have a Twitter, LinkedIn, Facebook or other social account? Embed the direct link to each individual social media site into the logo. Were you selected as a presenter? What should NOT be in the newsroom: Sales or marketing material. Non-media related items.

Company 40
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Marketing in Crisis: Find Your Identity

Social Assurance

As marketers, our world has been turned upside down and the things we are used to messaging about are gone. Don’t talk about your buildings, your convenient locations, or a lot of the fluff you once added to your marketing. From social media to other interactions, share your efforts and that you’re here to help.

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Will Snapchat Get Snapped Up Or Snap Back?

PYMNTS

by 7 percent and 15 percent from his 2020 estimates, on the basis of what he identified as Snap’s two leading problems at present: sluggish new-user growth and slow growth in revenue per user. million non-voting shares through purchases in the open market. Nathanson went on to slash his revenue estimates for Snap Inc.

Apple 181