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Mobile vs. Desktop Usage In 2020

Perficient

This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data.

Mobile 421
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

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Study Shows Gen Z Surprisingly Prefers In-Store Shopping

PYMNTS

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. The study also found Gen Z prefers to get in and get out when it comes to shopping pattern behavior.

Study 114
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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Last year, on mobile alone, they jumped 30 percent on Black Friday and 50 percent on Cyber Monday when compared to Nov.

Retail 100
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Delivering Safe Return to Office & Smarter Customer Interactions

Cisco

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. This is why many CEOs feel talent uncertainty is their biggest risk to growth, according to a KPMG study.

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Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

In an NPD Group study released on Monday, 32 percent of surveyed parents said they weren’t expecting to buy supplies yet because it is too early to plan, while 37 percent said they weren’t planning to buy school supplies because they already have enough.”. That makes inventory tougher to plan. The Digital 3.0

Retail 186