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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

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Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? These three areas have remained at the top and DiscoverOrg research has no reason to think that these areas will disappear as top investment areas for marketing departments any time soon.

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