PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

FEBRUARY 3, 2020

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

Lending 146

Lending Apple Study Online 146

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

Insights on Business

FEBRUARY 13, 2019

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. Bradesco learned that “For the millennial user base, great customer service is essential: Fast responses are expected.”

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

NOVEMBER 13, 2020

Consumer Financing Satisfaction Study. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. Power, said in releasing the J.D. Power 2020 U.S. Consumers and Banks Both Like Online Auto Loans.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

JULY 22, 2020

In an NPD Group study released on Monday, 32 percent of surveyed parents said they weren’t expecting to buy supplies yet because it is too early to plan, while 37 percent said they weren’t planning to buy school supplies because they already have enough.”. That makes inventory tougher to plan.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

OCTOBER 27, 2016

The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.

Retail 100

Retail Google User Experience Mobile 100

Insights on Business

JULY 23, 2018

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply? Call us at 1-866-883-8901 | Priority code: IBM Systems.

Innovation 96

Innovation Security Case Study Strategy 96

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said. Or even a spin on the old “what I did for my summer vacation” essay.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

NOVEMBER 30, 2020

Or at least it’s amended marketing strategies. Other studies are underway to use wearable sensors in ambulances en route to hospitals to give medical workers data (and a potential life-saving jump-start) on treating patients. The research comes at a time when 1.7 million Americans are diagnosed with skin cancers each year.

Google 183

Google Examples Innovation Apple 183

PYMNTS

APRIL 4, 2019

Utilizing NACS research can help retailers track trips per transaction and develop new marketing strategies to bring customers from the pump inside the store.”. Those investments, however, are costly, the NACS study points out, and are adding to the list of areas that are running up direct store operating expenses (DSOE).

Operations 102

Operations Trends Marketing Strategies Retail 102

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. This is why many CEOs feel talent uncertainty is their biggest risk to growth, according to a KPMG study.

Strategy 71

Strategy Mobile Study System 71

PYMNTS

OCTOBER 13, 2016

Windsor Circle said its survey indicates that more retailers of all sizes are incorporating predictive marketing strategies into their digital and omnichannel platforms, likely based on the success of the larger retailers who have been implementing it for years.

Marketing 100

Marketing Survey Retail Data 100

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

The Financial Brand

DECEMBER 15, 2023

A new study shows key areas where small and midsize businesses say they need help — all opportunities for banks, if only banks would offer. This article The Small Business Pain Points That Spell Opportunity for Banks appeared first on The Financial Brand.

Study 21

Study Branding Marketing Strategies Survey 21

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. The post GonzoBanker’s Post-Pandemic Customer Care Playbook appeared first on Gonzobanker.

Customer Experience 105

Customer Experience Fraud Policies Training 105

PYMNTS

OCTOBER 4, 2017

Maybe both, as studies show a third of consumers never redeem their points, which creates a problem for loyalty program sponsors, since redemptions directly influence engagement behaviors and profitability. But then again, a lot of people aren’t paying attention. Or maybe the rewards programs aren’t enticing enough.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

The Paypers

DECEMBER 26, 2017

Nick Ellinger , VP of Marketing Strategy over at DonorVoice, in a detailed post, How to Structure Your Matching Gift Campaign , summarizes the results of tests that may surprise you. Then, the study looked at whether having a lead donor, matching donor, or lead donor covering overhead influenced an increase in donation rates.

Study 47

Study Case Study Taxes US 47

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. In fact, a recent Accenture study examined digital-focused banks versus the rest.

Payments 150

Payments Customer Experience Survey Capital 150

Long Lasting Ideas

JUNE 30, 2014

The poll was a Gallup Panel Web and mail study of over 18,000 U.S. bank marketing strategy Gallup Poll on Social Media Social Media Strategy Wall Street Jounal Social Media' The article cites the Gallup poll reports a clear majority of Americans say social media have no effect at all on their purchasing decisions.

social media 40

social media Strategy Marketing Marketing Strategies 40

PYMNTS

MARCH 5, 2016

In banking alone, mobile customers are a huge boon to the bottom line, as a yearlong study by Fiserv demonstrated. The financial institutions in this study are seeing tangible revenue from mobile banking,” said Matt Wilcox, senior vice president of marketing strategy and innovation at Fiserv. “The

Mobile 100

Mobile Apple Study Google 100

South State Correspondent

SEPTEMBER 20, 2022

These are just some of the many bank marketing ideas learned during ABA’s Bank Marketing Conference. The annual ABA Bank Marketing Conference was a fantastic showcase of insights, case studies, and networking opportunities. More than 13 sessions were recorded and can still be purchased ( HERE ).

Conference 195

Conference Marketing social media Data 195

PYMNTS

DECEMBER 27, 2017

A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. This could be a huge opportunity for PR Agencies in 2018.

Trends 115

Trends social media Strategy Data 115

FICO

JUNE 14, 2023

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies. Find out more about How to Unlock the Power of Hyper-Personalization.

Analytics 52

Analytics Strategy Survey Technology 52

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15

Fintech Labs Insights

OCTOBER 18, 2016

Gallo studied Engineering and Computer Science and holds an Executive MBA at Babson College. He specialized in “Go-to-Market” strategies with telecomm operators and services. Presenters. Manuel Gallo, Chief Operations Officer EMEA. Viviana Company, Business Executive EMEA & Customer Service.

Marketing Strategies 12

Marketing Strategies Study Operations Strategy 12

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. When crafting your emails, it’s crucial to align your email messages with a specific action or goal you want your leads to take – a call to action.

How To 42

How To Strategy Case Study Marketing 42

Social Assurance

MARCH 8, 2021

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty. Pictures Over Words.

Branding 15

Branding Strategy Community Study 15

PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. The research behind the Index involved studying 192 sites around the world across 10 merchant categories. And that brings us to the results of the recently released Index from PYMNTS and Digital River.

Mobile 100

Mobile Regional Marketing Strategy 100

Social Assurance

FEBRUARY 5, 2021

As the environment changes, margins shrink, and people leave or change positions, it becomes clear that neither rates nor your people are a sustainable, long-term marketing strategy. Many banks and credit unions begin to compete in lose-lose areas, such as rates, to stand out.

Branding 17

Branding Community Marketing Strategies US 17

Payments Source

JANUARY 1, 2018

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? The pain of bad data is widespread and acute , as 30+% of data decays every year ( not including user error). We expect to see this spend occur in 2018.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

Technology 40

Technology US Customer Experience Marketing 40

Gonzobanker

AUGUST 23, 2021

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. There’s another, study , however, that found that 74% of users prefer chatbots while looking for answers to simple questions. conversational AI (artificial intelligence)—to financial institutions (FIs).

Strategy 149

Strategy Study Data Tools 149

Banking 2020

AUGUST 24, 2015

Sabrina: Angie, I’m first curious about how you got involved in search marketing. After studying broadcast television in college, I joined an advertising agency as an account executive, when everything was starting to go digital, and one of the first projects I was handed was a client’s website. What do you find interesting about it?

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

To further understand the search marketing industry, Sabrina Sexton, Product Manager at Digital Insight, sat down with Angie Gibson, a digital marketing expert, to pick her brain and learn firsthand from a leader in the industry: Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15