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Mobile vs. Desktop Usage In 2020

Perficient

This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data.

Mobile 421
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Importance of Device Type.

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Study Shows Gen Z Surprisingly Prefers In-Store Shopping

PYMNTS

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. The study also found Gen Z prefers to get in and get out when it comes to shopping pattern behavior.

Study 114
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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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How omni-channel marketing can work for your business – Part 2: Engage

NCR

It’s a big question for many businesses, and one that drives a lot of marketing strategies. These elements can come together to provide a tailored ATM experience that reflects what customers are now used to in digital and mobile channels. Harnessing the power of data. Image: iStock/andresr.

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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Last year, on mobile alone, they jumped 30 percent on Black Friday and 50 percent on Cyber Monday when compared to Nov.

Retail 100
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Conversational AI Is Critical for Financial Institutions’ Digital Transformation

Gonzobanker

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. The question that financial institutions must address: Has the time come for chatbots to become as ubiquitous in banks as mobile banking apps? Another 16% planned to invest in chatbots in 2021.

Strategy 137