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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates. Remember, the best tool for you depends on your specific needs and context.

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Paid social media’s place in your marketing strategy

Independent Banker

Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals. To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. DIY vs. partnering.

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Citi: Turning Digital Payments Acceptance Into A Corporate Cash Management Play

PYMNTS

With the impending launch of Spring by Citi , Citi ’s Treasury and Trade Solutions (TTS) is increasingly incorporating the consumer payments experience into its broader B2B treasury management and transaction banking offering as it moves to support its institutional clients in their own journeys to meeting customer payment demands.

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What to Do About the Surprise Risks of Social Media and Self-Service Tools

The Financial Brand

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Revolut Taps Xero For SMB Expense Offering

PYMNTS

15) the launch of its Expense Management tool under its Revolut for Business offering. Adding expense management is an extension of the company’s existing v-card offerings, allowing users to take pictures of purchase receipts to automatically capture spend data. company announced in a blog post on Thursday (Aug.

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Get These EOS Tools for Banking

South State Correspondent

EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. One of the framework’s strengths is the robust tool kit available to bankers. While a bank may not want to adopt all of EOS, many use part of the system and use some of the tools. The project manager?

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