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Paid social media’s place in your marketing strategy

Independent Banker

Community banks can also create ads using Facebook Ads Manager to promote new products and services, an event or an educational seminar using advanced targeting. Paid social represents one component of a digital marketing strategy. “You can say, here’s my budget, here are the parameters, add your payment method and hit go.”

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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

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Citi: Turning Digital Payments Acceptance Into A Corporate Cash Management Play

PYMNTS

With the impending launch of Spring by Citi , Citi ’s Treasury and Trade Solutions (TTS) is increasingly incorporating the consumer payments experience into its broader B2B treasury management and transaction banking offering as it moves to support its institutional clients in their own journeys to meeting customer payment demands.

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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. In addition to providing a means to manage and distribute accurate product information, PIM allows Product Managers to create relevant, channel-specific product assortments as well.

Strategy 508
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Having a digital commerce solution requires a commerce platform to manage the ordering process, including process workflows and complex B2B rules.

Resources 340
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

To manage the complexity, multiple teams should leverage the same system, driving organized projects, while isolating testing tracks for mutually exclusive experiments. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

Google 419
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.