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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. His recent research reports have covered SMB lending, alternative lenders and automating commercial lending.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

Nubank started with a credit card offering, followed by deposit accounts, then lending, and then payments, investing, and insurance. At the heart of the Bank’s brand differentiation strategy is superior customer service driven by “XPeers.” Xpeers are customer support help reachable by phone, chat, social media, or email.

Branding 221
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What to Do When Your Banking App Stumbles Out of the Gate

Bank Innovation

BMO Harris Bank did itself a favor by being responsive to questions and criticism on social media from customers locked out of their digital accounts with the bank this past week, according to Adrenaline, an experience design company.

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With IBM, Bank of China takes aim at super apps

Bank Innovation

In September, Bank of China launched an innovation lab through a contract with IBM to fend off competition from these platforms, which function as hubs for e-commerce, banking and social media. According to Likhit Wagle, general manager […].

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Weekly Wrap: Google launches PPP solution and banks tackle social media

BankInovation

Banks and tech companies continue to launch Paycheck Protection Program solutions. Google recently got involved with three new tools backed by artificial intelligence to help banks navigate the program.