Image Works Direct

DECEMBER 6, 2023

As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. If you’re not sure what your social media plan should be, here are some key takeaways from the past year that might help!

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social media Strategy 36

The Financial Brand

APRIL 9, 2024

This article JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud appeared first on The Financial Brand. This article JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud appeared first on The Financial Brand.

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social media Branding Technology Management 33

Image Works Direct

FEBRUARY 1, 2023

Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.

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social media Marketing Strategies Strategy Branding 36

Image Works Direct

JUNE 15, 2023

Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you!

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social media Strategy Branding 36

Image Works Direct

JULY 8, 2022

Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy!

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social media Strategy Marketing 36

Image Works Direct

JULY 20, 2022

Take your social media to the next level! We hope they help your social strategy as well! . We’ve seen our clients get great results implementing these tips and tricks. Regularly Update Your Website

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social media Strategy 36

William Mills

JANUARY 9, 2020

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. Read on for 5 ways to leverage social media as part of your 2020 fintech conference strategy.

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social media Conference Strategy Fintech 52

The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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social media Community Bank Community Branding 19

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 32

William Mills

APRIL 25, 2019

Social media is frequently viewed as a B2C marketing strategy that other companies needn’t bother with. However B2B companies, and fintechs in particular, can gain enormous benefits from a well-rounded social media strategy.

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social media Strategy Fintech Marketing Strategies 54

Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Bank of Ann Arbor.

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social media Community Community Bank Michigan 96

Perficient

OCTOBER 7, 2021

Strategies must be altered, and creating sequencing that supports your delinquency goals and loss forecast can be challenging. The CFPB allows for the use of newer technologies, such as email, SMS text, and social media, to name a few. Make one call within a week of speaking with the “right party.”. Are you prepared?

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Regulation social media Strategy Technology 294

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 35

Long Lasting Ideas

DECEMBER 15, 2017

The number one hurdle to using social media expressed by many bank marketers is, “I don’t have the time to use social media.” By working smarter and implementing time management strategies, bank marketers can overcome the obstacles that keep them from investing in using social media.

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social media Management Marketing Marketing Strategies 58

The Financial Brand

NOVEMBER 22, 2022

This article The Answers To Financial Marketing Social Media Questions in 2023 appeared first on The Financial Brand. Should you zero in on one social platform or juggle them all? Here are insights guiding social strategies in 2023. Is TikTok worth trying?

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Image Works Direct

MAY 11, 2023

As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!

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Strategy social media Marketing 36

Perficient

DECEMBER 14, 2020

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Telehealth’s impact on patient acquisition strategy. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 309

Marketing social media Leadership Strategy 309

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users.

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social media Strategy Video Community 41

Perficient

JULY 10, 2023

In this blog, we will define reputational risk as it pertains to the financial services industry, discuss the heightened role of trust and reputation within the industry, and offer strategies for controlling the narrative of a financial services institution in the face of a crisis.

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social media Risk Management Analysis Industry 170

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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social media Tools Branding Management 37

William Mills

JULY 25, 2019

Conference managers, speakers, attendees and vendors are increasingly leveraging social media to promote their participation in trade shows – before, during and after the event. In fact, many conference goers (including your prospects) are using social media to set their schedules before they even leave home.

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social media Fintech Strategy Conference 40

Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). I can tell you from [.]

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social media Marketing Strategies Strategy Marketing 60

William Mills

SEPTEMBER 5, 2019

What is your credit union’s social media strategy and how will you manage it? From checking Facebook updates to posting pictures on Instagram to perusing Tweets from their favorite celebrities, consumers are spending an average of two hours and 22 minutes on social networks every day, according to Digital Information World.

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social media Tools Strategy Mobile 40

The Financial Brand

OCTOBER 13, 2021

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

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social media Banking Trends Analysis Digital Banking 43

Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Generate leads.

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social media Strategy Marketing Marketing Strategies 40

William Mills

DECEMBER 16, 2021

While FOMO as a concept predates social media, feelings associated with it have grown more intense with the rise of these platforms. Lately, the hottest trend in communications and marketing is TikTok, the fastest-growing social media network in the world.

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social media Strategy Trends Capital 70

Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Long Lasting Ideas

MARCH 9, 2016

Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

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social media Community Bank Marketing Strategies Community 40

Jack Henry

JULY 20, 2020

Consider the number of eBanking services that you now offer, your online applications, and social media presence. This means your website is becoming an increasingly important part, if not the central part, of your digital strategy. More than likely, your FI’s website is the launching point for almost all these services.

Digital Strategies 97

Digital Strategies Compliance Strategy social media 97

PYMNTS

JANUARY 12, 2021

Snap , parent of social media company Snapchat , has bought New York City-based StreetCred , which is working on a platform for location data, according to a report from Business Blockchain HQ.

New York City 189

New York City Strategy social media Samsung 189

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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NCR

APRIL 1, 2016

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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social media Strategy Payments Apple 40

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

Payments Source

MARCH 21, 2019

There is a growing proliferation of social P2P technologies within the U.K. where social payment apps have found a welcoming audience. banking sector, but the market for such payments is vastly different from that in the U.S.,

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social media Strategy Payments Technology 71

Long Lasting Ideas

APRIL 4, 2017

Call it “old-school social media,” better known as the thank-you note. They may seem an antiquated notion in the age of social media. Continue reading The priceless, timeless tool of old-school social media. at Bank Marketing Strategy + Ideas.

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social media Tools Marketing Strategies Strategy 40