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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.

Maine 100
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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.

Lending 130
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Six Major Trends in Lending for Financial Marketers in 2019

The Financial Brand

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 30
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Blockchain Challenger Bank BABB Names Industry Veteran As CIO

PYMNTS

4) that bank technology veteran Paul Johnson will take up the position. I can only see blockchain technology as the next step in this evolution of payments and asset transfer in the future,” he said in a statement announcing his position at BABB. The company said Thursday (Jan. Johnson previously served as chief of another U.K.

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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. We recently implemented a chatbot for a bank’s automotive lending division. When done correctly, chatbots increase efficiency while also delivering better customer experiences. Payment Options.

Strategy 409
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Can Business Users Easily Build Bots Using RPA Tools?

Perficient

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. RPA tools that do not offer low-code capabilities or Attended bots will not lend themselves to effective citizen-led development.

Tools 309