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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. Instead of thinking about how you can grow customers, the commercial lending team often thinks about increasing loans. Funnels Create Strategic Confusion.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

Lending 130
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

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Bank Ecosystems: The Role of Data Ingestion

FICO

Let’s assume the lender in this example is aiming to grow its new-to-system customer portfolio via launching a new digital lending product: small-ticket unsecured instalment loans. Today most technologies are struggling with bringing such data together from various streams (at rest, in motion, streaming) into one stream.

Data 59
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FinovateFall 2018 Live Blog – Day 2

William Mills

SME Lending for the Indian marketplace. Efficiency gains in getting and processing paper records that are used in the lending review process. ^DG. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:15 am MuniRisk.

Mobile 78