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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Logistics, Alt Lending Lead B2B Startup Funding

PYMNTS

The firm offers QR code payments technologies, enabling merchants to accept electronic payments, but the firm’s Co-founder and CEO Ashneer Grover told the publication that the company is looking to step into the B2B eCommerce market, “not in an inventory-led manner, but as a marketplace.” ” Lalamove.

Lending 139
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Six Major Trends in Lending for Financial Marketers in 2019

The Financial Brand

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 32
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.

Lending 130
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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology.