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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. prefer to bank via a mobile app or website.

Marketing 294
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. But today, EY found, financial institutions are looking up.

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Why FIs Are Laser-Focused On Corporate Credit Innovation

PYMNTS

Innovation has been the name of the game for financial institutions (FIs) large and small in recent years. While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

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Why Hotels And Restaurants Struggle With POS Innovation

PYMNTS

When it comes to implementing innovation, trying and succeeding are two different things. percent of them said they want to innovate to gain a competitive edge, while 75 percent seek to boost their sales revenue. percent intend to use innovation as a way to improve customer loyalty. As much as 77.4 Another 62.2 Another 62.2

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Why Drive, Not Size, Is Key To FI Innovation

PYMNTS

When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. On average, these FIs designate 45.7

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Survey: Quarter Of Americans Open To Banking With Big Tech

PYMNTS

A PYMNTS survey of 3,000 U.S. The details are offered in Building a Better App: Banks and the Innovation Imperative Report , a collaboration between PYMNTS and Ondot Systems, the Silicon Valley-based FinTech.

Survey 183
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Moving Past The Myths Of Payments Innovation

PYMNTS

Those are some of the common myths of innovation , and they apply to the payments world. Moving past those myths, and finding deeper truths about payments innovation, was the underlying result of a recent PYMNTS webinar, featuring Karen Webster and Amir Wain, founder and CEO of i2c , an integrated commerce and smart payments firm. “