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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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Strategy Rules: How To Play For The Pandemic

PYMNTS

But particularly in the retail space, this phenomenon seems to be playing out. Retailers seem to be awaiting a government bailout that has been too slow in coming, or waiting to see what consumers will do as a slow reopening unfolds. Mall owners and big-box retailers especially can be more aggressive here.

Strategy 182
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Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

Chuck Huang, founder and CEO of Citcon , explores how the pandemic has prompted retailers to capitalize on the surge in demand for contactless, digital payments. "As But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. 2020 will be remembered by most as a year of trial. "As

Retail 211
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Furthermore, the continual iteration and optimization based on experiment outcomes allow for data-driven decision-making, risk reduction, and innovation.

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Virtual Reality Gains Traction In Retail

PYMNTS

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022. Amazon VR Push.

Retail 192