Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

PYMNTS

JULY 22, 2020

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world. The group is ambitious at the outset.

Google 150

Google Groups Retail New York City 150

PYMNTS

SEPTEMBER 11, 2019

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022. Amazon VR Push.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

APRIL 16, 2019

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. Unattended Loyalty .

Retail 162

Retail social media Mobile User Experience 162

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Ready for your Google Optimize sunset replacement? In today’s data-driven environment, the functionality of data experimentation tools is paramount.

Google 419

Google Tools Analytics Strategy 419

PYMNTS

JULY 22, 2020

The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. The projections were led by the National Retail Federation (NRF) this week, as it foresees record sales for back to school. At the very least, retailers need to depend on eCommerce sales in the states where the virus is raging.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

JANUARY 8, 2020

Department store chains in the United States might have experienced another disappointing holiday season, with the category of retailers that includes Macy’s , Nordstrom and JCPenney seeing overall sales drop 1.8 Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”.

Retail 131

Retail United States Marketing Strategies Report 131

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. 5G Retail Deal. 5G Retail Deal. VR Retail Growth. A new report also says the U.S.

Retail 177

Retail Mobile Course Branding 177

BankInovation

MAY 3, 2024

Technology integration during M&A activity is a customer-centric issue for banks, Danny Baker, vice president of market strategy at technology provider Fiserv, told Bank Automation News. Customers want stability and expectations for seamless experiences can […]

Marketing Strategies 109

Marketing Strategies Strategy Technology Marketing 109

PYMNTS

JULY 16, 2020

All four companies — as well as other retailers — are fitting into the framework of a platform PYMNTS calls Digital 3.0 So far, retailers have done a decent job here. The retailers mentioned at the beginning of this piece have taken a stance on health that should have been taken by federal and local governments.

Retail 155

Retail Apple Examples Marketing Strategies 155

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings.

Retail 182

Retail Data Examples Online 182

PYMNTS

JANUARY 20, 2020

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. The chain had since expanded to some 260 or so retail locations. Total retail growth was 3.8

Retail 183

Retail Millennials Cards social media 183

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Explore the Summit.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

SEPTEMBER 17, 2018

Businesses have plenty of choices when determining marketing strategy, but reward-based programs stand out as incredibly impactful options to achieve business goals and drive effectiveness,” Blackhawk Network Marketing VP Theresa McEndree said in a press release.

Retail 148

Retail Fort Worth Dallas Marketing Strategies 148

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Chief Products Officer, ThreatMetrix. Armen Najarian. CMO, ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Overall, retailers are expecting an even brighter holiday season this year.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

OCTOBER 27, 2016

Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100

Retail Google User Experience Mobile 100

Bank Innovation

JULY 31, 2017

That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?

Marketing Strategies 296

Marketing Strategies Strategy Innovation Marketing 296

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

PYMNTS

AUGUST 19, 2016

And one exec from Merkle , the data-based marketing agency with over 100 prominent retail clients, believes retailers need to start planning their holiday shopping strategies now. Retailers should gauge holiday shopping sales accordingly. percent during the 2015 holiday shopping season.

Retail 100

Retail Online How To Strategy 100

PYMNTS

MAY 19, 2020

Now is not the time for CPGs and food retailers to back away from promotional activity. It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”. It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”.

Branding 239

Branding Retail Meeting National 239

PYMNTS

FEBRUARY 2, 2021

Business buyers, including retailers and interior designers, often prefer to view products in person in order to gain a better grasp on a product’s minute details, like fabric texture or true color. Rustic Deco is in the midst of expanding its physical showroom for buyers, which continues to be an important asset for its B2B strategy. “If

Marketing 170

Marketing Strategy Meeting Online 170

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Have the agility to respond dynamically across all areas of your marketing strategy.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

FEBRUARY 16, 2018

As a result, our eCommerce business is now approximately $1 billion in annualized retail sales, and we are well-positioned to capitalize on what is sure to be a dynamic future in this space,” Nooyi told investors. And the numbers in this regard don’t lie: Physical retail is growing at a rate of about 3.6

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. The eCommerce retailer has over seven million shoppers tapping into its Assistant through Mozilla Firefox and Google Chrome, per data published via web browsers.

Comparison 109

Comparison Google Marketing Strategies Retail 109

Payments Source

MARCH 28, 2019

Once Apple looked at the state of its existing ecosystem, it identified a space it could uniquely deliver on, and activated the partners needed to make it come to fruition — a perfect example of the concept of ecosystem enablement, argues Frank Kenney, director of market strategy for Cleo.

Apple 129

Apple Company Marketing Strategies Cards 129

PYMNTS

JULY 15, 2020

The product and marketing plan were locked early in the year. The original business model for Onda was to launch at retail. So that strategy was completely taken away from us. Any sales must be routed through a distributor and eventually a retailer. Gray said he thinks he can be patient with retail.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

MAY 24, 2017

Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. Grebstein takes the spot previously occupied by Mary Beth West, who left the marketing post in April, moving on to the Hershey Company. Penney for their homes and families.”

Marketing 100

Marketing Marketing Strategies Retail Strategy 100

PYMNTS

APRIL 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”.

Analytics 122

Analytics Branding Strategy Leadership 122

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. You used to go shop and have to get in your car and go to three different retailers,” she said.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

MARCH 29, 2018

Small merchants to national retailers can post deals on the app – and Skout Deals counts multinational chains, such as Best Buy , as its clients. And a BDO survey from October of 2016 found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies for that year’s holiday season. .

Retail 104

Retail social media Mobile Marketing Strategies 104

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

JANUARY 9, 2020

The retailer operates approximately 680 department stores as well as 190 specialty shops, CNBC reported. The retailer has been working to bolster its product offerings and to revamp its store designs. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”.

Marketing Strategies 101

Marketing Strategies Retail Operations Report 101

PYMNTS

MAY 12, 2020

Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S. and European Union markets with a D2C product for cats. But it needed a partner to complement its product line and grow the business.

Branding 166

Branding Online Strategy Marketing Strategies 166

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43