The Financial Brand

JANUARY 19, 2024

This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? Here's how to spot weaknesses before they become real-world problems. This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand.

Technology 19

Technology Branding Fraud How To 19

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. The AI could advise not only on the recall information, but explain details on timing, next steps, and how to schedule an appointment for servicing. Ownership Details.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

SEPTEMBER 13, 2016

– How to enable digital transformation and grow top-line revenue. Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

Long Lasting Ideas

AUGUST 7, 2014

Social media use and activity will only grow and continue to evolve as technology changes. bank marketing strategy bank social media policy credit union social media policy financial institution social media policy social media' Do you have any examples of social media policies to share or comments to add to the steps above?

social media 69

social media Policies How To Handbook 69

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

CFPB Monitor

JANUARY 29, 2020

Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.

Lending 130

Lending social media Compliance Regulation 130

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

PYMNTS

SEPTEMBER 17, 2020

But it will also be a different console war than what we’ve seen before, partly because of pandemic-related production woes and the much greater than normal difficulty getting the latest and greatest gaming-console technology to the masses. The two companies are also pursuing different marketing strategies.

Video 259

Video Apple Google social media 259

PYMNTS

APRIL 3, 2018

How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”.

Mobile 124

Mobile Fraud New Mexico Examples 124

PYMNTS

JULY 28, 2020

As for how to build those programs — and whether to do so in-house or partner with a provider — both Cox and Stevens said that depends on how comprehensive or complex an offering is. Credit unions really have to think about how the type of programs they’d put together will resonate with their members,” Stevens said.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

PYMNTS

JULY 16, 2020

It has set out four major elements for how all companies — particularly retailers — must organize their go-to-market strategies and business models for the short term, with an eye toward the behaviors that will stick if and when the pandemic ebbs. How to reroute potentially retrograde inertia?

Retail 155

Retail Apple Examples Marketing Strategies 155

FICO

JUNE 14, 2023

Alyson Clarke, Principal Analyst at Forrester What is the biggest mistake banks make with their hyper-personalization strategies? CLARKE: Many banks say that they are already delivering on personalization and view improving their capabilities and technology further as a top priority. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

Gonzobanker

JUNE 25, 2021

Over the past year and a half, customers learned that although they may have been mandated to stay at home, they did not have to accept being told how to do their banking. 1 technology priority for 2021 – ranking it considerably higher, even, than boosting efficiency or increasing revenue generating opportunities. Technology.

Customer Experience 95

Customer Experience Fraud Policies Training 95

PYMNTS

JUNE 5, 2020

Such solutions can “empower people to control their financial well-being,” Andrew Davies, vice president of global market strategy and financial crime risk management at financial services technology company Fiserv , told PYMNTS in a recent interview. How To Quickly Fight KYC Fraud.

Security 174

Security Fintech Data Fraud 174

The Financial Brand

JUNE 4, 2017

If traditional financial institutions don't figure out how to leverage new martech tools, digitally-savvy neobanks will leave them in the dust.

Technology 27

Technology Marketing Tools How To 27

Independent Banker

OCTOBER 31, 2021

When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. You’ll also be able to see where your website visitors are located and which pages they are clicking most frequently, which is key data for any community bank.

Marketing 91

Marketing social media Video Community 91

PopularBank

MAY 15, 2020

How-to articles, Q&As, video or photo demonstrations regularly bring visitors coming back to your site. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Send your customers an email to keep them up to date on your business and top of mind.

social media 98

social media Video Taxes Community 98

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

NCR

MARCH 1, 2016

At a time when we’re all experimenting with new technologies, strategies and tactics, it’s vital for us to get together—yes, in person—to trade ideas and learn from each other. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

South State Correspondent

SEPTEMBER 20, 2022

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023.

Conference 195

Conference Marketing social media Data 195

Cisco

MAY 25, 2021

Financial Services Bank, Insurance & Wealth industry participants are actively addressing how to balance and deliver a safe return to work, with the right mix between a Secure Remote Workforce and Trusted Workplace to ensure business resiliency for all types of work, independent of work locations.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

FluentBanking

JULY 10, 2020

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” In this case, an employee is basically considering two things, One- How to live well? and Saif, I.”

Industry 98

Industry Marketing Maine Strategy 98

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. The settlers feasted for three days straight with the Wampanoag tribe that helped them learn how to bring forth bounty from the rocky New England soil. And what do we do with this incredible technology?

Technology 135

Technology Honolulu New York City Iowa 135

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Long Lasting Ideas

FEBRUARY 2, 2015

The challenge for banks is to determine what services this exploding demographic will need in the coming years and how to market those services effectively. Murtha offers a list of how he believes seniors will be spending their cash in the coming years, such as: *Health insurance. Life and long-term care Insurance.

Meeting 40

Meeting Marketing social media Community Bank 40

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Give young people a voice. Bring the bank to students.

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Customer Experience Banking Trends Analysis 34

Gonzobanker

JUNE 22, 2017

Cross-channel marketing – In the next few years we’re going to see an explosion of data-driven, targeted marketing that will make what I’m getting on my iPhone now look like chump change. The people who know how this works and how to do it well will add major value to banks.

Training 88

Training Lending Customer Experience Tools 88

PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. To put into context how important cross-border has become in commerce opportunities, there’s one key number that stuck out from the findings of the Index — and that’s 57 percent.

Mobile 100

Mobile Regional Marketing Strategy 100

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. The move was not exactly unexpected as Amazon has increasing acted to grow its internal delivery network and technology footprint. After ending announcing the end of its express U.S.

Strategy 144

Strategy San Francisco Policies Data 144

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. It is a notable pivot from Amazon’s IP strategy, where the playbook has been to build, patent, and keep proprietary technology in-house to fuel Amazon’s marketplace.

Cards 101

Cards Lending Strategy US 101

CB Insights

AUGUST 24, 2017

At the CB Insights Future of Fintech 2017 conference, Joe Lonsdale discussed opportunities to transform the insurance industry and mentioned the possibility of leveraging new insurance technologies to ensure construction worker and site safety. ” 3. Brendan Bechtel, Chairman and CEO of Bechtel.

Industry 35

Industry Technology California US 35

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? How to Pronounce Gif. The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years.

social media 348

social media Branding Video Marketing 348

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Smart businesses will figure out how to spread out the excitement and intensity.

Video 508

Video Survey Strategy Marketing 508

South State Correspondent

MAY 2, 2022

Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. Since a bank has an omnichannel approach, there is often misalignment between mobile, online banking, the branch network, marketing, and management.

social media 195

social media Management Marketing Resources 195

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. How about increasing your focus on meeting user needs? Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309